Truely, a Singapore-headquartered travel tech company, has secured $2 million in an up-round funding to accelerate the global expansion of its switchless eSIM offering. The startup, launched in 2022, provides international travellers with digital mobile connectivity without the need to manually switch SIMs or juggle carrier settings — a common pain point for tourists and remote professionals alike.
The funding was led by Global Founders Capital and supported by existing investors, including Wavemaker Partners and Antler. This round brings Truely’s total raised capital to $3.5 million. The company will use the funds to bolster its product development, expand into new regions, and forge telecom partnerships to increase local coverage.
What Sets Truely Apart
Unlike traditional eSIM providers, Truely’s platform is designed to automatically connect users to the best available network at their destination, without requiring them to download multiple regional plans. The technology is embedded directly into the Truely app, which allows for seamless onboarding, real-time plan management, and automatic data top-ups.
Currently, Truely supports over 120 countries and is rapidly expanding across Asia, Europe, and North America. Its solution is targeted at frequent travellers, digital nomads, and business professionals seeking uninterrupted mobile access during international trips.
CEO and co-founder Aarish Shah highlighted the importance of simplicity and reliability in travel tech, noting that “connectivity should be effortless, no matter where you are in the world.”
Riding the Digital Travel Wave
With the rise of digital nomadism and remote work, demand for travel-friendly mobile data solutions has surged. Truely is positioned at the intersection of this trend, offering a tool that eliminates the friction of managing SIM cards or depending on patchy hotel Wi-Fi.
The eSIM market is expected to reach $16.3 billion by 2027, and Truely’s approach—focusing on user-friendly automation and smart carrier selection—gives it a strong foothold in a competitive but growing sector.
As Truely prepares for further expansion, it plans to enhance its platform with AI-driven features, improved analytics for business travellers, and white-label solutions for travel companies and airlines.
With its latest funding, Truely moves closer to making borderless connectivity a practical reality for a new generation of mobile-first, global-minded travellers.
