Southwest Airlines has taken a strategic step into the vacation package market with the new offering “Getaways by Southwest.” Travelers can now book bundled deals including flights, hotels, and car rentals – all packaged under the trusted Southwest brand. Aimed at simplifying the booking process, Getaways reflects the airline’s mission to provide transparent pricing, flexibility, and value, now extended beyond flights.
The announcement follows a growing industry trend of airlines diversifying their offerings to meet traveler demand for convenience and one-stop planning. With embedded package creation right within Southwest.com, this move streamlines vacation planning, especially for cost-conscious and brand-loyal customers who appreciate the airline’s familiar approach – no change fees, open seating, and no surprise charges.
Seamless Booking, Branded Value
“Getaways by Southwest” integrates seamlessly into the airline’s existing website ecosystem. Customers can choose from suggested packages or customize their travel by selecting flights, preferred hotel properties (ranging from full-service to select brands), and car rental options – all in one booking flow. The process highlights Southwest’s core advantages: transparent pricing, clarity in inclusions, and simplified policies.
For example, hotel options include value-tier, mid-range, and higher-tier properties, while rental cars come from familiar providers. Once booked, travelers manage all components from one itinerary, saving time and reducing the pain of toggling between multiple websites. Early feedback shows strong interest from travelers looking for affordable multi-night getaways and small-group trips under one trusted brand.
