Hospitality giant OYO is stepping into a new corporate identity. On September 7, 2025, its parent company, Oravel Stays Limited, officially rebranded itself as Prism. The name change, decided through a global naming contest that generated over 6,000 submissions, aims to reflect the company’s broader ambitions and diversified offerings within the travel-tech and hospitality landscape. This change positions Prism as the new corporate banner overseeing OYO and an expanding global portfolio.
Evolving Identity for a Global Ecosystem
Prism will serve as the corporate umbrella for a growing ecosystem that spans more than budget hotel listings. OYO – the consumer-facing brand – remains intact, focusing on budget and midscale accommodations. Meanwhile, Prism encompasses additional layers such as premium hospitality brands like Townhouse, Sunday, and Palette; vacation home marketplaces such as Belvilla and DanCenter; extended-stay options through Studio 6 (via G6 Hospitality in the U.S.); and even workspaces and celebration venues via Innov8 and Weddingz.in.
Beyond physical hospitality, the rebrand highlights a technology-driven path forward. Prism emphasizes heavy investments in data science, artificial intelligence (AI), and operational efficiency tools. According to CEO Ritesh Agarwal, Prism embodies a “future-ready corporate architecture” meant to unify disparate verticals under a shared vision of innovation-driven hospitality.
IPO on the Horizon and Strategic Expansion
The timing of the rebrand is no coincidence. It aligns with the company’s renewed push for a public market debut. Prism’s leadership is preparing to file its DRHP (Draft Red Herring Prospectus) in November, targeting a valuation between US$7 to $8 billion. This step marks a reboot of the IPO ambitions that were paused in earlier years, resetting the company’s growth strategy on the global stage.
Earlier, on TravelCapybara, we reported on OYO preparing its DRHP for November 2025, outlining how this fresh IPO filing will support Prism’s global expansion and capital raise plans. The rebrand to Prism therefore reflects not only a name change – but a strategic alignment toward public-market readiness and a wider brand ecosystem.
For hotel asset owners and franchising partners, Prism’s new brand gives clarity on scale and purpose, offering access to rental, technology, and operational frameworks across markets. For travelers, it means the continuation of OYO’s familiar logistics with expanded options for premium stays, vacation homes, or extended-living solutions – under one evolving platform.
Ultimately, the Prism rebrand marks a turning point. With a broader brand battery, a technology-forward ethos, and an imminent IPO, the company is repositioning itself as more than just a budget brand. With Prism at the helm, OYO’s parent is ready to light a new prism of possibilities in global hospitality and travel-tech.
