Palladium Hotel Group has confirmed plans to introduce its lifestyle brand Only YOU Hotels to the United States, with the launch of Only YOU Hotel New York scheduled for the final quarter of 2026.
The new property will be located on West 45th Street, placing it just steps from Times Square and a short walk from Broadway, firmly positioning the hotel in one of Manhattan’s most active cultural and tourism corridors. The opening marks a significant milestone for the Spanish hospitality group as it expands the brand beyond Europe and strengthens its international footprint.
The 138-room hotel has been designed to reflect the brand’s established identity, blending contemporary aesthetics with an urban sensibility and a strong sense of place. Interiors are being developed by Spanish designer Lázaro Rosa-Violán, whose work emphasizes warmth, functionality, and refined sophistication.
Guestrooms will feature modern services and premium amenities, catering to both leisure travelers and business guests seeking comfort, design, and a central location. Flexible room service and breakfast options are planned to align with the lifestyle-driven expectations of modern travelers.
Beyond accommodation, the hotel aims to serve as a social and cultural meeting point. A restaurant and cocktail bar will be open not only to hotel guests but also to New York residents and visitors, reinforcing the brand’s philosophy of integrating into the local urban fabric.
The food and beverage offering is expected to combine signature mixology with globally inspired cuisine, drawing on the diversity and energy of the city. Common areas will be designed as versatile spaces that can adapt throughout the day, from informal gatherings to private dining experiences.
Meeting and event facilities will include multi-purpose spaces suited for small-scale business or social functions. Among them is a private room on the mezzanine level with capacity for eight to ten people, reflecting a growing demand for intimate, flexible meeting environments rather than large conference facilities. The hotel’s layout is intended to balance privacy with openness, encouraging interaction without sacrificing comfort.
Location plays a central role in the project’s appeal. With convenient access to major transportation hubs such as Penn Station and Grand Central, as well as direct connections to John F. Kennedy and LaGuardia airports, the hotel is positioned to attract international visitors and domestic travelers alike. Its proximity to theaters, offices, and iconic landmarks supports a dual focus on leisure and business travel.
According to Palladium Hotel Group, the New York opening represents a strategic step in positioning Only YOU Hotels as a global lifestyle brand centered on authentic, destination-driven experiences. With additional openings planned in cities such as Venice and Ibiza, the brand’s U.S. debut signals a broader ambition to compete in key international markets while maintaining a strong connection to local culture.
