Norwegian Cruise Line Holdings, in partnership with the Alaska Department of Fish & Game, has announced a new public art contest designed to spotlight Southeast Alaska’s iconic wildlife while encouraging conservation-minded community engagement.
The initiative, titled “Keep Bears Wild: Juneau Call for Artists,” invites creatives across the United States to submit original designs that celebrate the region’s bears and natural habitat. As shared in the company’s recent social media announcement, the contest aims to use art as an engaging tool for stewardship and education.
The winning artwork will be wrapped around a newly constructed bear-resistant garbage enclosure in Juneau’s Warners Wharf area, transforming essential infrastructure into a visual reminder of the importance of protecting Alaska’s wildlife.
Additional selected designs will appear as mini-murals on new bear-resistant trash cans being installed throughout downtown.
These installations are intended not only to beautify public spaces but to increase awareness about proper waste management in bear country, where human-wildlife interaction requires careful attention.
Artists are encouraged to submit high-resolution digital artwork that fits the provided dimensions and reflects the spirit of Alaska’s wilderness. Each participant must also include a brief artist statement outlining the inspiration behind their piece. Eligibility is open to legal U.S. residents aged 18 and older, broadening the call to both emerging and established creatives interested in contributing to a meaningful conservation effort.
A review panel will evaluate all submissions and select three finalists. From there, the wider Alaska community will play a role in choosing the winner through a public vote conducted on social media. This community-driven selection process mirrors the collaborative intent behind the project: to bring locals and visitors together around shared appreciation for Southeast Alaska’s wildlife.
The artist behind the winning design will receive a $7,000 cash prize, along with an additional $3,000 donated to a local charity of their choice. With this approach, the contest supports both artistic expression and community organizations working to preserve Alaska’s natural heritage. Submissions remain open until February 13, giving artists ample time to develop thoughtful, nature-inspired concepts.
As Juneau continues balancing tourism, urban infrastructure, and thriving wildlife populations, initiatives like this highlight how creative partnerships can strengthen conservation efforts. By blending public art with environmental education, Norwegian Cruise Line and Alaska Fish & Game are helping ensure that visitors and residents alike understand what it means to keep bears wild – and communities safe.
