Marriott’s latest opening in Las Vegas marks a milestone: the first dual-branded AC Hotel by Marriott and Element by Westin property in the city. Located in the Symphony Park district, this property is also the first non-gaming hotel in that neighborhood, offering guests an alternative to the casino-centered experience that defines much of Las Vegas.
With a total of 441 guest rooms split between the two brands, the hotel aims to appeal to both leisure and business travelers. Developed by Jackson-Shaw and managed by Crescent Hotels & Resorts, the AC/Element Symphony Park reflects Marriott’s strategy to diversify offerings while tapping into growing demand for lifestyle and wellness-oriented stays.
The AC Hotel brand leans into sleek, European-inspired design – minimalism, clean lines, and a refined aesthetic – while Element by Westin emphasizes wellness, eco-friendly amenities, and more spacious rooms geared toward longer stays. Together, under one roof, they offer guests the option to choose the atmosphere that best fits their trip.
The hotel also features upscale communal spaces, a piano lounge, saltwater pool, filtered water stations, and modern design elements throughout. One standout feature is the 18,000 square feet of event space, including the largest unobstructed ballroom in the Las Vegas Arts District. These mixed uses – private stays, wellness, business events – help position the property as more than just a place to sleep.
Why This Property Matters to Las Vegas Travelers
This hotel arrives at a moment when Las Vegas is seeking to broaden its appeal beyond casinos and nightlife. Tourism numbers this summer fell in some quarters, particularly among certain demographics, and non-gaming hospitality offerings are increasingly in demand.
Symphony Park is building a reputation as a cultural hub, with institutions like The Smith Center for the Performing Arts, World Market Center, and new planned museums and towers nearby. Guests who want proximity to culture, arts, and some of the quieter sides of urban life will find this hotel’s location and vibe especially appealing. For example, it offers easy access to downtown and the Strip, without being directly entrenched in its glitz or bustle.
For business travelers or event planners, the new ballroom and event facilities open up possibilities that were more limited in this district. Weddings, corporate gatherings, cultural events – all of these can now take place in a venue that avoids some of the steep premiums of convention center-adjacent properties. Also, out-of-town guests who typically gravitate to large resorts may now consider this as a lifestyle alternative.
Broader Trends and Strategic Insights
The opening of this AC/Element dual-brand property reflects broader shifts in hospitality. First, the blending of brands under one roof allows operational efficiencies – shared back-of-house services, differentiated guest offerings, and more flexible room types. Second, there’s increasing interest among travellers for stays that combine comfort, design, local culture, and wellness. A property that offers wellness-pools, lounges, quieter atmospheres alongside business-friendly infrastructure is well-poised in the current market.
Moreover, dual-branding can help developers and operators manage risk. By catering to different traveler segments under different brand identities in the same building, there’s a way to diversify guest appeal. For Marriott, this property underscores its commitment not just to quantity of properties, but to thoughtful place-making: building properties that respond to traveler desires for experience, flexibility, and authenticity.
Overall, the AC/Element Symphony Park hotel provides Las Vegas visitors and locals alike a fresh lodging option – one that isn’t typical of the casino-dominated scene. Guests will find design, functionality, and access to both culture and convening, wrapped in a non-gaming, non-smoke, elevated stay. It’s a glimpse of how hospitality is evolving in Las Vegas and how Marriott is adapting to changing guest expectations and local dynamics.
