Marriott International and Al Qimmah Hospitality have announced a major expansion of their collaboration in Saudi Arabia, signing agreements for five new hotel projects that will collectively add more than 2,700 rooms to the Kingdom’s hospitality market.
The developments will be spread across Jeddah, Makkah, and Madinah, three of the country’s most strategically important cities for tourism, business, and religious travel.
The move reflects growing confidence in Saudi Arabia’s long-term tourism outlook and aligns closely with national ambitions to scale accommodation capacity ahead of rising international and domestic demand.
The new hotels will operate under four Marriott brands: JW Marriott, Four Points by Sheraton, Element Hotels, and Four Points Flex by Sheraton. Notably, the agreement marks the debut of the Four Points Flex by Sheraton brand in Saudi Arabia, signaling Marriott’s intent to strengthen its presence in the midscale segment.
The announcement follows Marriott’s recent milestone of reaching 100 combined open and pipeline hotels in the Kingdom, where it has operated for more than four decades and currently manages 44 properties with over 11,000 rooms across 13 brands.
Expanding Capacity in Jeddah, Makkah, and Madinah
One of the flagship projects within the agreement is JW Marriott Jeddah, The Apartments, located along the Jeddah Corniche Road. The development is expected to feature 356 studios and one-, two-, and three-bedroom apartments, each designed with separate living spaces and fully equipped kitchens.
Targeting extended-stay travelers, the property will include multiple dining venues, a fitness center, swimming pool, children’s club, and executive meeting facilities. It will sit adjacent to the previously announced JW Marriott Hotel Jeddah, reinforcing the city’s role as a commercial and leisure gateway on the Red Sea.
In the holy cities, Marriott will significantly expand its footprint near major religious landmarks. Four Points by Sheraton Shesha, Makkah is planned to deliver 1,030 rooms close to Masjid Al Haram, while Four Points by Sheraton Madinah King Fahd Road will add approximately 800 rooms near Masjid Al Nabawi.
Both hotels are expected to offer the brand’s signature balance of comfort and functionality, along with casual dining concepts, meeting facilities, and fitness centers designed to support high-volume pilgrimage travel.
Midscale and Extended-Stay Growth Signals Market Maturity
The agreement also includes Element Madinah Sultana Road, a 136-room property focused on both short- and long-term stays. Featuring in-room kitchens and wellness-oriented amenities, the hotel is positioned to serve travelers seeking flexibility and residential-style comfort in Madinah.
Complementing this is Four Points Flex by Sheraton Madinah Hijrah Road, a 450-room hotel in the Al Amariyah district that will introduce Marriott’s streamlined midscale concept to the Saudi market for the first time.
Together, the five projects highlight a deliberate strategy to diversify accommodation offerings across price points and traveler needs. As Saudi Arabia continues to invest heavily in tourism infrastructure and destination development, the Marriott–Al Qimmah expansion underscores how global hotel groups are positioning themselves early to capture sustained growth across leisure, pilgrimage, and business travel segments.
