Marriott International has reached a major milestone in its Asia Pacific growth strategy with the opening of Legacy Mekong, Can Tho, Autograph Collection, marking the company’s 700th hotel in the region excluding China. The achievement reflects Marriott’s sustained expansion into diverse markets beyond major gateway cities, with Vietnam emerging as one of its most dynamic areas of development.
The new property brings Autograph Collection’s signature character-driven hospitality to the heart of the Mekong Delta, reinforcing Marriott’s commitment to introducing travelers to destinations rich in natural beauty, cultural depth, and storytelling experiences. With nearly 260 million Marriott Bonvoy members worldwide, the milestone strengthens the brand’s connection to travelers seeking distinctive stays across Asia Pacific.
A Landmark Opening in Vietnam’s Mekong Delta
Legacy Mekong, Can Tho is set on a private islet along the Hau River, surrounded by lush tropical gardens that reflect the rhythms of life in the Mekong Delta. The design draws inspiration from local landscapes, incorporating elements of mangroves, banyan trees, and fruit orchards.
Guests are greeted with symbolic gestures such as palm leaf bracelets and traditional blessings before arriving at one of 86 bungalows and pool villas overlooking rivers, gardens, or lagoons. The boutique-scale property highlights a lesser-explored region of Vietnam, offering travelers immersive nature experiences, organic cuisine, and cultural storytelling woven into daily rituals.
Dining emphasizes local flavors, with dishes that honor the Mekong’s culinary heritage and a signature “Breakfast with a Story” experience that pairs regional recipes with narratives of their origins. Wellness is central to the property’s identity, with hydrotherapy facilities, meditation pavilions, yoga and Pilates studios, and a tranquil courtyard pool.
Families benefit from a dedicated kids’ club, while all guests are invited to participate in gong rituals and herbal refreshment ceremonies. At departure, visitors receive a linen pouch of seeds representing a symbolic invitation to “carry the Mekong home,” continuing the autographed storytelling ethos central to Autograph Collection Hotels.
The opening also underscores Marriott’s accelerating footprint across Vietnam. The company now operates 30 hotels in the country, with more than 50 in the development pipeline. Growth spans major cities like Hanoi and Ho Chi Minh City as well as emerging destinations including Phu Quoc, Ha Giang, and Cam Ranh.
Strengthening Regional Growth Through Strategic Development
Vietnam welcomed more than 17 million international arrivals in the first ten months of 2025, positioning it as one of Asia’s fastest-growing travel markets. The increase in inbound demand from China, South Korea, and ASEAN countries has strengthened Vietnam’s appeal as both a leisure and business hub.
For Marriott, reaching 700 properties in the region marks a pivotal moment in its long-term strategy to expand its 27 brands across 22 countries in Asia Pacific excluding China.
With an additional 400 hotels in the pipeline, the company continues to build a diverse portfolio that blends cultural expression, elevated design, and personalized experiences.
The debut of Legacy Mekong, Can Tho captures this vision, offering a unique perspective on Vietnam’s river landscapes while advancing Marriott’s broader goal of connecting travelers to places where authenticity and hospitality meet.
