Lucknam Park Hotel & Spa, a storied country estate near Bath, will officially join Accor’s new Emblems Collection in the fourth quarter of 2025, and will serve as its very first flagship property, according to the company’s press release.
Written into the “Heritage” pillar of the brand, Lucknam Park exemplifies Emblems’ vision of quiet luxury: intimate scale, meticulous design, and personalised service in a truly character-rich destination.
Located just six miles from the UNESCO-listed city of Bath and set within 500 acres of parkland, the hotel features 42 individually designed rooms, nine private cottages, a Michelin-starred restaurant, award-winning spa, and equestrian centre.
Chloe Laskaridis, a member of the owning family, emphasised the importance of preserving heritage while embracing global reach, stating the partnership will bring Lucknam Park “to a wider, global audience” without sacrificing its independence.
Heritage Meets Contemporary Elegance
Accor’s Emblems Collection, launched in 2021, targets boutique luxury properties with deep sense of place and residential charisma. Emblems CEO Maud Bailly describes the brand as “quiet luxury,” emphasising space, privacy, and sensory-rich environments catering to aesthetic travellers.
The brand requires properties to fit one of three pillars—heritage, design, or wellness—with strict criteria for storytelling, scale, and design. Lucknam Park fits squarely within the heritage pillar and will undergo thoughtful enhancements to meet Emblems’ standards while preserving its unique charm.
Xavier Grange, Emblems’ chief development officer, noted that with Lucknam Park’s inclusion, Emblems now has ten signed properties and aims to reach fifteen by the end of 2025. Upcoming openings include a mountain eco-retreat near Athens and a revamp of the Hotel Bellevue Cortina d’Ampezzo in Italy.
A Landmark in Luxury Hospitality
By becoming the first UK property under Emblems, Lucknam Park sets the tone for Accor’s global foray into luxury-plus hospitality. Guests can expect a sanctuary-like experience, combining Michelin-level dining, spacious suites and cottages, bespoke experiences like falconry and equestrian activities, and an immersive connection to the pastoral surroundings.
As a new model of elevated boutique hospitality, the Emblems debut exemplifies a shift toward curated intimacy and timeless design—an antidote to loud luxury. Lucknam Park will lead this journey, shaping what many hope will become a distinguished collection of character-led sanctuaries around the world.
