Explora Journeys, the luxury ocean travel brand created by the MSC Group, has officially announced Jannik Sinner, the world’s No. 1 ranked tennis player, as its new global brand ambassador. The partnership was revealed in New York ahead of the US Open, underscoring the company’s strategy to align itself with influential cultural and sporting figures. By bringing together the prestige of tennis and the allure of ocean voyages, Explora Journeys is highlighting its ambition to offer more than traditional cruising.
For Sinner, the partnership represents an opportunity to share his values of authenticity, balance, and dedication with a broader audience. Known not only for his powerful game but also for his grounded personality, he embodies the philosophy Explora Journeys calls The Ocean State of Min – a mindset built around relaxation, wellness, and meaningful travel experiences.
Sport, Wellness, and Authentic Travel
According to the brand, Sinner’s role will go beyond appearances. He is expected to collaborate in creating bespoke wellness programs that reflect the training, recovery, and mindfulness practices of a world-class athlete. Passengers can look forward to activities designed around holistic wellbeing, from curated fitness sessions to moments of calm that bring together the serenity of the sea and the discipline of sport.
Explora Journeys executives highlighted the alignment between the tennis star’s outlook and the company’s mission. Global President Anna Nash noted that Sinner’s drive and authenticity reflect exactly what the brand wants to convey: luxury that feels personal, genuine, and restorative. For Sinner, joining a travel company that emphasizes mindfulness and authenticity felt like a natural partnership.
The brand has previously tested similar lifestyle partnerships. For example, during the Monaco Grand Prix, Explora I transformed into a floating boutique hotel, offering exclusive hospitality to a select group of guests. By connecting itself with high-profile global events and now with an athlete at the very top of his sport, Explora Journeys is building a reputation as a lifestyle brand, not simply a cruise operator.
With EXPLORA I already sailing and EXPLORA II recently launched, the line is in an expansion phase, with four additional ships scheduled to join by 2028. Collaborations like this one with Jannik Sinner are designed to solidify its identity as a forward-looking luxury brand, combining the glamour of international sport with the timeless appeal of the ocean.
