IHG Hotels & Resorts has announced the signing of six new Voco hotels in Mexico, marking a major step in the company’s efforts to grow its lifestyle portfolio in Latin America. This expansion signals the brand’s increasing appeal to travelers who want the reliability of a global chain with the personality of a boutique experience. By partnering with local developers in diverse destinations, IHG is building out its Voco presence from popular leisure hotspots to dynamic business centers, aiming to deliver a more varied and high-quality stay across the country.
The Voco brand is known for combining upscale comfort with distinctive, regionally inspired touches. In Mexico, these hotels are planned to showcase local design and hospitality traditions, while still offering the hallmarks of an IHG experience: high service standards, loyalty program benefits, and consistent amenities.
Locations for the new hotels are expected to include both urban and resort areas, allowing guests to experience Mexico’s culture, food, and landscapes in new ways. For IHG, the six signings represent confidence in Mexico’s hospitality market and a commitment to long-term investment.
Why Voco Works for Mexico’s Travelers
Mexico’s hospitality sector continues to grow as domestic and international tourism rebounds. Travelers increasingly seek hotels that feel distinctive but remain dependable. Voco’s model fits neatly into that niche: design-led, service-oriented, and flexible enough to highlight regional character. In business hubs, Voco hotels can provide modern meeting facilities and comfortable stays for corporate travelers. In resort areas, they can offer upscale leisure options that stand apart from traditional all-inclusive models.
This also creates opportunities for IHG Rewards members, who gain more options to earn and redeem points in Mexico’s diverse destinations. Guests can expect signature elements of the brand such as welcoming lounges, “Me Time” touches in rooms, and locally sourced menus. For the Mexican hospitality market, the Voco brand adds more variety and helps elevate the mid-upscale segment, which is in high demand among both domestic and international visitors.
A Global Brand Milestone and Broader Impact
This expansion in Mexico also reflects the brand’s rapid growth worldwide. We recently highlighted how the Voco brand reached 100 hotels globally in just seven years, showing how quickly it has carved out a niche in the lifestyle space. Adding six more hotels in Mexico reinforces that trajectory and signals that IHG intends to keep Voco at the forefront of its growth strategy in new and existing markets.
For Mexico’s travelers and communities, more Voco hotels can translate into job creation, more lodging choices, and greater investment in local infrastructure. For IHG, it means a stronger foothold in a market where demand for differentiated, high-quality hospitality continues to rise. The combination of international standards and regional authenticity is likely to resonate with guests who want memorable experiences without sacrificing comfort or reliability.
Overall, the six new signings mark more than a numerical milestone. They represent a vision for how lifestyle hospitality can expand in Mexico – rooted in local culture, backed by a global powerhouse, and evolving fast enough to meet the expectations of today’s travelers.
