InterContinental Hotels Group (IHG) has announced a major milestone for its upscale lifestyle brand Voco, which has now reached 100 open hotels across more than 20 countries—just seven years after its launch in 2018. This rapid expansion underlines the brand’s strong appeal to both guests and hotel owners looking for a blend of personality, comfort, and dependable service.
Voco’s 100th property, located in Osaka, Japan, is a striking example of how the brand is meeting demand in high-growth travel markets with distinctive, locally inspired hospitality.
A Lifestyle Brand with Global Momentum
Launched as part of IHG’s strategy to tap into the upscale lifestyle segment, Voco hotels combine the informality of an independent stay with the reliability of a major brand. Known for playful yet refined interiors, signature bedding, and thoughtful touches like sustainable amenities, Voco properties cater to leisure and business travellers alike.
From urban centres like Paris and New York to beach destinations in Australia and the Middle East, Voco’s flexible conversion model has been key to its expansion. Roughly half of its properties are the result of conversions from existing hotels, helping owners quickly join a global system without complete overhauls.
Looking Ahead: A Focus on Expansion and Sustainability
IHG reports that over 100 more Voco hotels are in the development pipeline, with strong growth projected in Europe, Asia, the Middle East, and the Americas. The brand’s growing popularity is aligned with shifting traveller preferences for boutique-style stays that don’t compromise on service or sustainability.
Sustainability continues to be a core value for Voco, with initiatives including energy-efficient operations, eco-friendly materials, and partnerships aimed at reducing environmental impact. As the brand continues its global rollout, these practices will be central to maintaining its identity and appeal.
IHG’s Chief Marketing Officer noted that the Voco brand is resonating with modern travellers “who value both personality and practicality.” With its 100th hotel now open, Voco is well-positioned to remain a key player in the global upscale market.
