A celebrated symbol of Parisian elegance, the Hôtel de Sers has officially reopened following an extensive renovation that blends its rich 19th-century legacy with modern luxury.
Just steps from the Champs-Élysées, the boutique five-star property reintroduces itself to travellers with a renewed vision, elevated design, and reimagined guest experience. Owned and operated by the B Signature Hotels & Resorts group, the hotel once again positions itself as a preferred destination for sophisticated global visitors.
With a location in one of Paris’s most desirable quarters, the Hôtel de Sers has long been admired for its intimate charm, historical architecture, and sweeping views of the Eiffel Tower. The latest renovation preserves this heritage while refining every detail to meet the standards of today’s luxury travel market.
A Design Revival Rooted in Heritage
The comprehensive redesign was overseen by architect Thomas Vidalenc, who originally transformed the hotel in 2004. The new interior pays homage to classic French aesthetics while introducing updated materials and modern comfort. Guests can expect rich oak panelling, velvet and brass accents, and marble finishes throughout the 45 rooms and 7 suites.
Each guestroom has been completely refurbished, with select suites offering views over the Eiffel Tower or iconic Parisian rooftops. The result is a blend of understated elegance and residential warmth. Design elements draw from Art Deco and contemporary French style, offering a modern interpretation of the building’s aristocratic roots as a 19th-century private mansion.
Beyond the guestrooms, communal spaces also received a complete update. The corridors are adorned with curated artworks, giving the hotel a gallery-like atmosphere. All enhancements were made with a focus on sustainability and long-term durability, aligning with current traveller expectations.
New Chapter for a Parisian Landmark
Beyond aesthetics, the renovation also enhances the guest experience. Rooms now feature upgraded technology and enhanced comfort, with careful attention to natural light, soft textures, and timeless finishes. The hotel’s signature restaurant and bar have also been reimagined as inviting social hubs for guests and locals alike.
Part of the family-owned B Signature portfolio — which includes Hôtel Montalembert and Hôtel Bel Ami — Hôtel de Sers is poised to once again be a landmark for discerning travellers seeking style, substance, and quintessential Parisian luxury. With its intimate scale, unbeatable location, and refreshed elegance, the hotel reaffirms its place as a quiet refuge in the heart of one of the world’s most vibrant cities.
