Hilton has announced an ambitious expansion plan in Turkey with the signing of eight new hotels across the country, including the company’s first-ever cave property. The move reinforces Hilton’s strategic focus on the Turkish market, which continues to grow as a major destination for both international tourists and regional travelers.
This new wave of development will introduce several Hilton brands – including Hilton Garden Inn, Hampton by Hilton, and DoubleTree by Hilton – to cities such as Istanbul, Antalya, and Cappadocia. Hilton’s latest additions are set to diversify the brand’s offerings and respond to growing demand for lifestyle and leisure-oriented hospitality.
One of the most anticipated openings is a Hilton-branded cave hotel in Cappadocia – a region famed for its unique volcanic landscape and ancient cave dwellings. The property is expected to blend traditional architecture with modern amenities, offering guests a culturally immersive and luxurious experience.
Diversifying Hilton’s Turkish Portfolio
The eight new signings expand Hilton’s total pipeline in Turkey to over 100 properties, reaffirming the country as one of Hilton’s top growth markets in Europe, the Middle East, and Africa. In addition to Cappadocia, new hotels are planned for Gaziantep, Yalova, and Kuşadası – destinations that are increasingly popular with both business and leisure travelers.
Hilton’s expansion strategy in Turkey supports the brand’s global ambition to open 25,000 rooms annually by the end of the decade. The new properties are being developed in partnership with local investors and will create hundreds of jobs across the hospitality and service sectors.
A Commitment to Innovation and Local Character
By introducing new properties that reflect the heritage and character of each region, Hilton aims to offer more than just comfortable accommodations. The upcoming cave hotel, in particular, symbolizes Hilton’s desire to innovate while staying rooted in local culture.
With these additions, Hilton is not only reinforcing its presence in Turkey but also setting a new standard for hospitality in the region – combining international service with distinct regional charm. Guests can look forward to diverse experiences – from thermal spa escapes to modern business stays – tailored to the evolving expectations of today’s travelers.
As Turkey continues to gain global attention as a travel hotspot, Hilton’s strategic expansion positions the brand to meet the rising demand with a mix of authenticity, comfort, and forward-thinking hospitality.
