Delta Air Lines is expanding its role far beyond flying passengers from point A to point B. With the launch of Delta Locals, the airline is stepping deeper into the world of trip inspiration and destination discovery.
The new platform is crafted for travelers who crave more meaningful, insider-driven experiences – those who want to see a city the way locals do, not just how guidebooks present it.
Delta Locals curates immersive video content featuring real residents who embody the spirit of their hometowns. Whether it’s a surfer in Los Angeles, a sushi chef in Tokyo, a painter in Sicily, or an outdoors lover in Patagonia, each local shares personal recommendations on what to see, do, and taste. Instead of generic lists, travelers get authentic perspectives from people who live and breathe their destinations.
The concept was first previewed at CES 2025 as Delta kicked off its centennial celebration, marking a major step in its long-term strategy to become more than an airline – rather, a complete travel companion. Travelers can already explore the platform’s interactive globe at DeltaLocals.com, where destination pins open stories, videos, and curated suggestions that make travel planning feel more personal and intuitive.
A New Layer of Travel Inspiration
The launch lineup features Los Angeles, Tokyo, Patagonia, and Sicily, each represented through creative residents offering a slice of local life. Every profile includes videos introducing the resident and showcasing their favorite restaurants, hidden corners, cultural experiences, and outdoor adventures. Delta aims for travelers to feel like they’re being guided by a trusted friend, not just flipping through standard tourist highlights.
More cities will be added throughout 2025 and 2026, with early glimpses showing that Dublin, Austin, and Curacao are next in line. These upcoming destinations already appear as pins on the platform’s globe interface, suggesting that content is actively in development.
Delta says the goal is to help people dream, plan, book, and fully experience trips in one place – combining flight booking with genuine destination insights.
According to Delta’s Chief Marketing Officer Alicia Tillman, the ultimate vision is to guide travelers “with insights that most tourists would never know about,” turning discovery into a seamless, integrated part of the travel experience.
As the platform grows, Delta Locals may become a go-to first step for travelers seeking creativity, authenticity, and inspiration before they even book a flight.
The airline is positioning itself not only as a carrier but as a curator of global experiences – an approach that resonates strongly with today’s travelers who value personalization and meaningful exploration.
