Delta Air Lines has taken a significant step in redefining what an airline lounge can be, opening its first non-airport Sky Club inside Sphere in Las Vegas. The new Delta SKY360° Club marks a departure from the traditional airport-based lounge model, signaling a broader push by the airline to integrate travel, entertainment, and premium experiences under its SkyMiles loyalty program.
Located within Sphere, the futuristic entertainment venue known for its immersive concerts and large-scale visual productions, the lounge sits on the event level rather than behind airport security. It is the first branded hospitality space to open inside Sphere and is designed to serve SkyMiles members attending events at the venue. The move positions Delta not just as a transportation provider, but as an active participant in the moments travelers care about once they arrive at their destination.
A New Kind of Sky Club Experience
The SKY360° Club features an intimate, upscale design with leather banquettes, atmospheric lighting, and curated food and beverage offerings. Unlike traditional Sky Clubs, which focus on pre-flight comfort and productivity, this lounge is built around live entertainment. Access is tied directly to Sphere events, creating a seamless extension of the travel experience into the evening.
Rather than purchasing entry outright, SkyMiles members can use their miles to bid on exclusive packages that include event tickets and lounge access. These packages may also include shared suite seating, food and drinks during the show, and limited-edition commemorative gifts. Early offerings have already attracted strong interest, with bids reaching well into six-figure mileage territory, reflecting demand for experiential rewards rather than standard redemptions.
Delta describes the lounge as part of a wider partnership with Sphere, under which the airline becomes the venue’s official airline partner. The collaboration aligns with Delta’s broader strategy of enhancing loyalty through access-driven experiences, rather than simply expanding physical airport infrastructure. By placing its brand inside a landmark venue, Delta is testing how far airline hospitality can extend beyond the terminal.
The launch also reflects changing traveler expectations. Frequent flyers increasingly value memorable experiences as much as comfort and convenience. By linking SkyMiles directly to concerts and cultural events, Delta is positioning its loyalty program as a lifestyle platform rather than just a travel currency.
While the SKY360° Club is currently limited to Sphere events in Las Vegas, the concept opens the door to future non-airport lounges tied to sports, music, or cultural venues in other cities. For Delta, the move suggests a future where the airline’s relationship with passengers does not end at baggage claim, but continues wherever their journey takes them.
