Alaska Airlines and Hawaiian Airlines have rolled out “Atmos for Business”, a new corporate travel initiative aimed at small and medium-sized enterprises. The program combines loyalty rewards with booking tools, allowing businesses and their employees to benefit simultaneously from every trip taken.
To qualify, a company needs to spend at least $5,000 per year on flights with either carrier. After enrollment, the business receives its own “Atmos for Business” number. Whenever employees travel under that number, the organization earns one point per dollar spent, while employees continue to earn their own points plus an additional 10 % in status credits on business bookings.
How “Atmos for Business” Works
The program offers a self-service dashboard for travel managers to invite staff, group travelers by department, assign payment methods, and track spending. A corporate wallet captures unused ticket funds for future use, helping avoid wasted credits.
The booking process mirrors the airlines’ consumer websites, so employees can navigate easily without training. Reporting tools give managers real-time insight into costs, routes, and usage patterns, making it easier to adjust travel policies or negotiate better deals.
Perks extend to certain markets such as intra-Hawai‘i routes, where travelers enjoy extra checked bags and standby access to earlier flights when space allows. There’s also a co-branded business credit card offering companion fares, preferred boarding, and accelerated points on airline purchases, reinforcing the program’s value proposition.
Why the Program Matters for Businesses
“Atmos for Business” fills a gap between retail fares and large corporate contracts. Many smaller organizations lack loyalty programs designed specifically for them, and this new structure brings those customers into a more organized rewards environment.
For Alaska and Hawaiian, the initiative deepens ties with companies and embeds loyalty into everyday bookings. The dual-earning model encourages employees to use the program, centralizing spend and simplifying reimbursements for employers. It also creates more predictable demand for the airlines and strengthens their combined network following their merger.
Challenges remain – especially convincing firms to meet the minimum spend threshold – but if the promised ease of use and tangible benefits deliver, “Atmos for Business” could become a model for corporate travel programs targeting smaller enterprises.
