Arrivia has announced the acquisition of Bon Voyage Travel, marking a strategic step to expand its leadership in the premium and luxury cruise segment. The deal brings together Bon Voyage Travel’s long-established advisor-led model with arrivia’s global loyalty partnerships, technology platform, and distribution reach. Bon Voyage Travel will continue operating under its existing brand, signaling a focus on continuity rather than consolidation for clients and advisors.
The acquisition reflects broader momentum in the luxury cruise market, where demand for curated experiences and personalized service continues to grow. By integrating Bon Voyage Travel’s high-touch advisory approach into its ecosystem, arrivia aims to strengthen its position in a segment where relationships, expertise, and trust are central to long-term success. Financial terms of the transaction were not disclosed.
Preserving Advisor Culture While Scaling Globally
A key priority of the acquisition is maintaining Bon Voyage Travel’s culture and service philosophy. Ryan Hansen will remain president of Bon Voyage Travel, a role he has held for 14 years, ensuring leadership continuity for advisors, clients, and supplier partners. Founder Peter Evans, who has owned the company for five decades, will also stay involved in an advisory capacity, reinforcing the importance of legacy and institutional knowledge.
Bon Voyage Travel has built its reputation through deep relationships with leading luxury cruise lines and a client base that values expert guidance over transactional booking. Its advisors specialize in premium itineraries, exclusive sailings, and personalized cruise planning that goes beyond standard offerings. Arrivia has emphasized that this advisor-led model will remain intact, with the acquisition designed to support growth rather than disrupt existing operations.
Expanding Reach Across Loyalty and Cruise Channels
For arrivia, the deal provides an opportunity to extend Bon Voyage Travel’s expertise across a much broader platform. Arrivia’s global loyalty programs and partner channels reach millions of travelers, creating new pathways to introduce luxury cruise products to audiences who may not traditionally work with boutique agencies. The combination also opens the door to enhanced technology support, data insights, and operational scale that can help advisors focus more on client relationships.
The acquisition underscores a trend in the travel industry toward blending high-touch service with scalable infrastructure. In the luxury cruise sector, where traveler expectations are rising and competition is intensifying, this hybrid approach is increasingly seen as a way to deliver both personalization and growth. By pairing advisory excellence with global distribution capabilities, arrivia is positioning itself to capture long-term value as luxury cruising continues to evolve.
For Bon Voyage Travel, the partnership offers access to resources that support thoughtful expansion while preserving the identity that has defined the brand for decades. For arrivia, it reinforces a commitment to relationship-driven travel segments where expertise and trust remain decisive factors in traveler choice.
