Sandals Resorts has unveiled its first-ever semi-annual Caribbean sale, introducing one of the brand’s most aggressive promotional campaigns to date. The limited-time offer provides savings of up to 65% on accommodations, along with additional incentives including resort credits and complimentary nights for qualifying stays.
The promotion applies to bookings made by March 16, 2026, for travel through December 25, 2027, giving guests an extended window to plan future vacations. In addition to discounted room rates, travelers will receive $175 in resort credits that can be used toward select on-property experiences. Eligible redemptions include spa treatments at Red Lane Spa, private candlelight dinners on the beach and introductory scuba diving sessions, reinforcing the experiential focus of the brand’s all-inclusive model.
Guests staying seven nights or longer in select accommodation categories will also qualify for a complimentary extra night, effectively lowering the average nightly rate for extended stays. The combination of upfront discounts, added-value credits and bonus nights positions the sale as both a pricing incentive and a value enhancement strategy.
The promotion spans Sandals’ portfolio of 17 adults-only, all-inclusive resorts across eight Caribbean destinations: Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao and Saint Vincent. Each property maintains the brand’s signature couples-focused positioning, with accommodations ranging from beachfront suites to overwater-style bungalows.
Highlighted within the sale are premium room categories such as the Asombroso Rondoval Suites at Sandals Royal Curaçao, as well as the oceanfront Awa Seaside Bungalows. Certain suite categories include added amenities designed to extend the guest experience beyond the resort itself, including access to a MINI Cooper for island exploration.
The launch of a structured semi-annual sale suggests a strategic shift toward predictable promotional cycles, aligning Sandals more closely with broader retail and hospitality industry trends. By formalizing seasonal sales, the company may be seeking to stimulate forward bookings while maintaining rate flexibility across peak and shoulder seasons.
For travelers, the extended booking window offers planning security amid fluctuating airfare and economic conditions. For Sandals, the campaign provides an opportunity to drive occupancy across its Caribbean footprint well into 2027.
With strong brand recognition in the couples luxury segment, the semi-annual Caribbean sale signals a more aggressive approach to capturing demand in an increasingly competitive all-inclusive market.
