São Paulo is the vibrant cultural and financial heart of Brazil, known for its impressive skyline, nonstop energy, and incredible diversity. As the largest city in South America, it offers an eclectic mix of architecture, cuisine, and cultural experiences. From world-class museums like MASP and cutting-edge galleries to street art in neighborhoods like Vila Madalena, art lovers will find endless inspiration. The food scene is just as dynamic, with everything from high-end restaurants to bustling markets offering flavors from around the globe. São Paulo is also a city of contrasts, where skyscrapers tower over lush parks like Ibirapuera and nightlife thrives in every corner. Whether you’re here for business, culture, or just to explore its unique rhythm, São Paulo delivers an unforgettable urban adventure.
Brazil welcomed a record nine million international visitors in 2025, surpassing national targets and previous highs as tourism spending and arrivals surged across key regions.