The American Society of Travel Advisors (ASTA) has officially opened voting for the inaugural ASTA Globes Awards, a new event celebrating excellence and leadership across the travel industry.
ASTA members can cast their votes through December 2, 2025, with winners to be honored during a black-tie gala on January 22, 2026, at Chicago’s historic Palmer House. The invitation-only celebration will recognize travel advisors, agencies, and supplier partners who demonstrate exceptional innovation, service, and integrity.
Award categories include Advisor of the Year, Community Impact Award, ASTA Proud Partner Company of the Year, and Emerging Leaders Awards. According to Zane Kerby, ASTA’s president and CEO, the Globes aim to spotlight “individuals, agencies, and partners who embody integrity, professionalism, and creativity.”
To accommodate attendees, ASTA has secured a special hotel block at the Palmer House with rates starting at $149 per night for stays between January 20–22, 2026.
