United Airlines recently began equipping its fleet with Starlink satellite Wi-Fi, aiming to offer passengers faster and more reliable internet access while in the air. However, shortly after the initial rollout, some flights have faced service interruptions and slower-than-expected speeds, raising questions about the technology’s readiness for commercial aviation.

The airline’s first flight equipped with Starlink Wi-Fi took place in May 2025, marking a significant step forward in in-flight connectivity. Passengers welcomed the promise of streaming, video calls, and real-time work capabilities at 35,000 feet. Yet, despite the enthusiasm, reports quickly emerged about intermittent disconnections and static service on some flights, prompting United to investigate.

Early Challenges in Connectivity

Starlink’s satellite-based network, developed by SpaceX, is designed to deliver high-speed internet globally via a constellation of low-earth orbit satellites. While the technology is revolutionary, its integration into aircraft presents unique challenges, including maintaining stable connections at high speeds and altitudes, managing satellite handoffs, and avoiding interference.

United Airlines has acknowledged these issues as part of the “early deployment phase,” with technical teams actively working alongside SpaceX to optimize performance. Passengers on affected flights have experienced varying connectivity quality, with some disruptions linked to transitions between satellite coverage areas and atmospheric conditions.

What’s Next for United and Starlink Wi-Fi

Despite the initial hiccups, United remains committed to fully rolling out Starlink Wi-Fi across its domestic fleet by 2026. The airline sees this partnership as a critical upgrade over existing in-flight internet providers, which often suffer from slow speeds and limited bandwidth.

SpaceX continues to enhance Starlink’s technology with software updates and additional satellites planned to increase network capacity and stability. United has promised transparent communication with customers and ongoing improvements, with expectations that service will stabilize as the system matures.

In the meantime, passengers can expect a gradual expansion of Starlink-equipped planes, and United aims to maintain alternative connectivity options on aircraft still transitioning to the new system. The rollout represents a bold step in transforming the passenger experience, signalling a future where reliable broadband connectivity at cruising altitude is the norm rather than the exception.

Eurostar is broadening its network beyond its traditional London-Paris-Brussels routes by introducing new direct services from the UK to cities in Germany and Switzerland. These additions mark a significant expansion for the cross-Channel rail operator, responding to the growing demand for sustainable and efficient travel alternatives across Europe.

The new routes will connect London with German cities including Frankfurt and Cologne, as well as Switzerland’s financial hub, Zurich. The service aims to provide travellers with seamless connections, eliminating the need to change trains multiple times, thereby reducing travel times and carbon footprints.

Investment in Fleet Expansion

To support this growth, Eurostar will invest approximately €2 billion in up to 50 new trains, all capable of operating across its entire network. These new trains will join the existing fleet of 17 e320 models, increasing the total number of trains to 67 — a 30% increase from today. This expanded fleet will enable Eurostar to increase service frequency and improve capacity while maintaining high standards of comfort and speed.

Greener Travel and Enhanced Connectivity

With environmental concerns pushing travellers to opt for rail over air travel, Eurostar’s expanded services arrive at a crucial moment. The trains are electric, contributing to lower emissions compared to flights and car journeys. This move supports Europe’s broader climate goals and promotes rail as a competitive option for international travel.

In addition to new routes, Eurostar plans to improve ticketing and scheduling to make the travel experience as convenient as possible. Enhanced onboard amenities and customer service are also priorities, aiming to attract business and leisure travellers alike.

Boost for Tourism and Business Links

The new connections are expected to stimulate tourism and strengthen business ties between the UK and continental Europe. Cities like Frankfurt and Zurich are major financial centres, and direct rail links will facilitate easier face-to-face meetings and cultural exchanges. This enhanced connectivity will also encourage leisure travellers to explore new destinations with greater ease, supporting local economies along the routes. Furthermore, the convenience of direct rail travel is likely to appeal to environmentally conscious travellers seeking alternatives to flying.

Passengers will also benefit from Eurostar’s established partnerships with local transit systems in Germany and Switzerland, enabling smooth transfers and integrated travel solutions.

Alaska Airlines has announced its first venture into Europe, unveiling nonstop service between Seattle-Tacoma International Airport and Rome Fiumicino Airport starting June 2026. This marks a significant step for the airline, historically focused on domestic and North American routes.

The seasonal route will operate daily during the peak summer travel period, offering U.S. travellers a new direct connection to Italy’s capital and one of Europe’s most iconic destinations.

A Major Expansion for the West Coast Carrier

This new route not only signals Alaska Airlines’ entry into the transatlantic market but also enhances Seattle’s position as a growing international hub. The airline will utilize Boeing 787 Dreamliners operated through its partnership with Oneworld alliance members.

Alaska emphasized the importance of meeting growing customer demand for long-haul leisure destinations, with Rome being a top request among its Mileage Plan members. The launch is expected to cater to both leisure and business travellers seeking nonstop access to Southern Europe.

Passengers flying the new route can expect premium cabins, lie-flat seating, and enhanced in-flight services to accommodate the longer journey.

Strategic Benefits for Travelers and the Airline

By joining the ranks of U.S. carriers flying to Europe, Alaska Airlines expands its international appeal and strengthens its competitiveness within the Oneworld alliance. The Rome route connects seamlessly with other partner flights within Europe, offering more flexibility for extended travel plans.

The announcement also supports Visit Italy and U.S. tourism authorities’ efforts to boost transatlantic travel, with Rome serving as a gateway to other popular destinations such as Florence, Naples, and the Amalfi Coast.

For West Coast travellers, this move simplifies travel to Europe by eliminating East Coast stopovers—offering a more efficient and direct route to Italy from Seattle.

Norway has officially approved the implementation of a nationwide tourist tax, set to begin in 2026. The move comes as the country experiences a surge in international visitors, prompting concerns over overtourism and environmental strain in popular destinations such as the fjords, Lofoten Islands, and Arctic towns.

The Norwegian government announced the decision following a parliamentary vote, stating that the tax will help fund sustainable tourism infrastructure, waste management, and community support systems.

A Phased Rollout Targeting High-Impact Areas

The new tourist tax will be phased in over time, starting with areas experiencing the highest visitor density and environmental pressure. Municipalities will have the option to decide how and when to introduce the levy, allowing flexibility based on local needs.

The tax will apply to all international visitors, including cruise ship passengers—an important addition given the growing number of cruise liners docking in ports like Bergen, Geiranger, and Tromsø.

While exact rates are still under review, the government has made clear that revenues will be reinvested into preserving Norway’s fragile ecosystems and supporting local services used by tourists.

Sustainability and Fair Contribution

Norway’s Ministry of Finance emphasized that the tax is not intended to deter tourism, but rather to ensure that visitors contribute fairly to the upkeep of destinations they enjoy. Local governments and tourism operators have long called for financial tools to help manage peak seasons and the wear-and-tear on natural resources and public facilities.

The tourist tax follows a wider European trend, with countries like Italy, Spain, and France already operating similar systems. What sets Norway’s approach apart is its clear focus on environmental stewardship and municipal empowerment.

What It Means for Travelers

For tourists, this new tax will be added to accommodation bills or collected as part of cruise fees, depending on the region. The amounts are expected to be modest, but travelers planning trips from 2026 onward should budget accordingly.

In return, visitors can expect better-managed trails, improved waste handling in remote areas, and more sustainable infrastructure in popular regions. The tax also aims to prevent overcrowding and promote more balanced tourism across the country.

As demand for Nordic travel continues to rise, Norway’s decision positions it as a leader in responsible tourism policy, reinforcing its image as both a desirable and conscientious travel destination.

Japan is preparing major reforms for foreign visitors, centred on travel health coverage and debt accountability. Following a surge in unpaid medical bills from tourists, authorities are moving to implement mandatory private travel insurance and potentially deny entry to those with outstanding debts.

A recent government survey found that around 0.8% of foreign patients failed to pay their hospital bills in a single month – amounting to over ¥60 million. Additionally, nearly 30% of tourists were reportedly uninsured during their visits. These figures have prompted urgent policy responses to protect Japan’s taxpayer-funded universal healthcare system.

Mandatory Travel Insurance On the Way

By late 2025, tourists may be required to show proof of private travel insurance when applying for visas or upon arrival. Authorities are also considering a centralized system to flag individuals with unpaid medical debts, which could result in entry refusal or visa denials.

The move is designed to reduce instances where tourists seek medical treatment and leave the country without payment – leaving hospitals to absorb the losses or seek compensation through complex channels.

Unpaid Debts May Lead to Entry Denial

New policies may go even further. Foreign nationals with a history of medical debt or unpaid national health insurance premiums could be barred from reentering Japan or extending their visas. This measure would apply not only to short-term tourists but also to foreign residents who have failed to make required health insurance contributions.

Japanese officials emphasise that these rules are intended to strike a balance between welcoming tourism and the sustainability of local healthcare services.

Tax Policy Adjustments Under Consideration

While the spotlight remains on healthcare, the government is also reviewing tourism-related tax policies. Proposals include revising or removing the tax-free shopping benefits currently available to foreign travellers and potentially increasing existing departure taxes. These adjustments aim to help offset the financial impact of rising tourist volumes on public infrastructure and services.

What Travelers Need to Know:

• Buy travel insurance: It may soon be a legal requirement to enter the country.
• Pay medical bills: Tourists or residents with unpaid health costs could be denied future entry.
• Watch for tax changes: Duty-free shopping rules and departure levies might shift, affecting overall travel budgets.

Preparing for the New Rules

As Japan continues to welcome millions of travellers post-pandemic, its focus is now shifting to sustainability and shared responsibility. The new measures reflect an effort to preserve public trust in the healthcare system, even as the country boosts its tourism economy.

Travellers should prepare ahead by purchasing comprehensive insurance, checking for any outstanding medical bills, and staying informed about upcoming tax rule changes.

JetBlue and United Airlines have unveiled a first-of-its-kind collaboration named “Blue Sky,” marking a new era of flexibility and customer empowerment in airline loyalty programs.

This unique partnership allows members of both airlines’ loyalty programs – JetBlue’s TrueBlue and United’s MileagePlus – to earn rewards across both carriers, despite the companies continuing to operate independently. It’s a bold move that reshapes what cooperation between rivals can look like, and a sign of the evolving priorities among frequent travellers.

Unlike traditional airline alliances, the Blue Sky agreement does not include codesharing, joint scheduling, or integrated booking. Instead, it offers something more targeted and passenger-friendly: shared loyalty benefits, cross-earning of points, and selective elite privileges. Set to launch later this year, the program aims to redefine what loyalty means in a world where flexibility and brand autonomy are increasingly important.

This collaboration also arrives after JetBlue’s discontinued Northeast Alliance with American Airlines, signalling a shift from complex structural alliances to more modular and consumer-first partnerships.

Redefining Loyalty Through Flexibility

Under the Blue Sky partnership, customers of both airlines will be able to earn points or miles when flying on the other’s network, expanding reward potential across a much broader footprint. JetBlue’s East Coast and Caribbean routes pair well with United’s global hub structure, creating a complementary offering without operational entanglements.

Elite members will also receive a limited set of reciprocal perks, including priority boarding and baggage handling. However, premium benefits such as upgrades, lounge access, and itinerary rebooking remain exclusive to each airline’s own customers. This allows the two carriers to preserve brand distinction while still delivering tangible value to frequent flyers.

Executives from both airlines have described Blue Sky as a forward-thinking approach to loyalty – less about deep integration, and more about serving modern traveller expectations. Scott Kirby, CEO of United, called the model “a leap forward in customer-friendly innovation,” while JetBlue CEO Joanna Geraghty noted it was “designed for how people actually travel today.”

A Strategic Detour from Traditional Alliances

The Blue Sky partnership has been intentionally structured to avoid regulatory scrutiny, particularly in light of past antitrust challenges involving JetBlue. By avoiding joint operations and focusing solely on loyalty, the carriers sidestep the legal complications that often accompany alliances and mergers.

For travellers, this signals a new era where customer value comes from collaboration rather than consolidation. With more brands open to flexible models of cooperation, future partnerships may focus less on route integration and more on delivering choice and convenience.

As airline competition heats up post-pandemic, loyalty programs like Blue Sky offer a powerful way to retain frequent flyers, especially as they look for simplified, high-value travel experiences across multiple carriers.

Truely, a Singapore-headquartered travel tech company, has secured $2 million in an up-round funding to accelerate the global expansion of its switchless eSIM offering. The startup, launched in 2022, provides international travellers with digital mobile connectivity without the need to manually switch SIMs or juggle carrier settings — a common pain point for tourists and remote professionals alike.

The funding was led by Global Founders Capital and supported by existing investors, including Wavemaker Partners and Antler. This round brings Truely’s total raised capital to $3.5 million. The company will use the funds to bolster its product development, expand into new regions, and forge telecom partnerships to increase local coverage.

What Sets Truely Apart

Unlike traditional eSIM providers, Truely’s platform is designed to automatically connect users to the best available network at their destination, without requiring them to download multiple regional plans. The technology is embedded directly into the Truely app, which allows for seamless onboarding, real-time plan management, and automatic data top-ups.

Currently, Truely supports over 120 countries and is rapidly expanding across Asia, Europe, and North America. Its solution is targeted at frequent travellers, digital nomads, and business professionals seeking uninterrupted mobile access during international trips.

CEO and co-founder Aarish Shah highlighted the importance of simplicity and reliability in travel tech, noting that “connectivity should be effortless, no matter where you are in the world.”

Riding the Digital Travel Wave

With the rise of digital nomadism and remote work, demand for travel-friendly mobile data solutions has surged. Truely is positioned at the intersection of this trend, offering a tool that eliminates the friction of managing SIM cards or depending on patchy hotel Wi-Fi.

The eSIM market is expected to reach $16.3 billion by 2027, and Truely’s approach—focusing on user-friendly automation and smart carrier selection—gives it a strong foothold in a competitive but growing sector.

As Truely prepares for further expansion, it plans to enhance its platform with AI-driven features, improved analytics for business travellers, and white-label solutions for travel companies and airlines.

With its latest funding, Truely moves closer to making borderless connectivity a practical reality for a new generation of mobile-first, global-minded travellers.

In a significant shift for regional tourism, Malaysia has claimed the top spot as Southeast Asia’s most visited country in Q1 2025, edging out long-reigning favorite Thailand. According to official data, Malaysia welcomed more than 10 million international arrivals in the first quarter of the year, a figure that positions it as a new travel powerhouse in the region.

This surge in visitors reflects Malaysia’s growing appeal among both regional and long-haul travelers. The country’s strategic investment in infrastructure, diversified attractions, and accessible travel policies appear to be paying off –  especially as global tourism bounces back in full force.

What’s Driving Malaysia’s Tourism Boom?

Malaysia’s tourism success is no accident. Over the past few years, the country has ramped up efforts to promote its cultural heritage, natural beauty, and culinary offerings across global markets. Major cities like Kuala Lumpur, Penang, and Melaka continue to draw urban explorers, while tropical destinations such as Langkawi and Sabah attract nature lovers and luxury travelers alike.

Visa-free entry for several countries, increased flight connectivity, and well-organized tourism campaigns have made Malaysia especially attractive to visitors from China, Singapore, Indonesia, and India. In fact, Chinese tourists alone accounted for over 1.5 million of the total arrivals in Q1 2025.

Events like the Malaysia Mega Sale and international conferences in Kuala Lumpur also helped boost business and leisure travel. Additionally, the government’s strong focus on sustainable tourism and digital travel services has created a smoother, more immersive visitor experience.

Thailand and Vietnam Still Major Players

While Malaysia may lead the region for now, Thailand remains a top-tier destination with 9.4 million foreign arrivals in the same period. Its enduring appeal, world-famous beaches, and nightlife keep it high on travelers’ lists. However, Malaysia’s steady rise signals increasing competition, and regional tourism dynamics are evolving.

Vietnam also continues to grow as a travel destination, with over 4.5 million international visitors in Q1. The country is working to regain pre-pandemic momentum with new visa policies and improved airport infrastructure.

In this competitive landscape, Southeast Asia remains one of the world’s most vibrant travel regions, with each country offering something unique to global travelers.

Looking Ahead: Malaysia’s Travel Future

Tourism officials in Malaysia are confident that the upward trend will continue throughout 2025. With new hotel openings, expanded ecotourism programs, and digital visa applications in the pipeline, the country aims to attract 27.3 million visitors by year-end.

As travelers seek diverse experiences that combine nature, culture, and convenience, Malaysia’s ability to deliver on all fronts makes it a standout in the global tourism revival.

Whether it’s savoring street food in George Town, diving in the South China Sea, or hiking through Borneo’s rainforests, Malaysia offers experiences that are both accessible and unforgettable.

Sustainable luxury is getting a Scandinavian twist as 1 Hotel Copenhagen prepares to open its doors this August. Marking the brand’s first property in Northern Europe, the new hotel brings 1 Hotels’ signature commitment to eco-conscious design, nature-inspired experiences, and refined comfort to Denmark’s vibrant capital.

“Copenhagen is the epicenter of conscious living, leading the world in urban innovation, cycling culture, and green living,” says Barry Sternlicht, Founder of 1 Hotels and Chairman of Starwood Hotels. “1 Hotel Copenhagen is the embodiment of the city’s commitment to environmental responsibility and wellness—bringing together nature, heritage, and modern design to create a hotel experience that is as inspiring as it is responsible. This isn’t just about where you stay—it’s about how you live and how your choices impact the world around you.”

Located in the historic Carlsberg Byen district – once home to the iconic Carlsberg Brewery – the hotel is now accepting reservations ahead of its much-anticipated debut. The opening adds momentum to Copenhagen’s growing reputation as one of the world’s most eco-forward travel destinations.

A New Benchmark for Green Hospitality in Scandinavia

1 Hotel Copenhagen will feature 123 guest rooms and suites, many with expansive views of the city skyline. Staying true to the brand’s ethos, the design incorporates reclaimed materials, organic textiles, and living greenery throughout the interiors – blending seamlessly with Copenhagen’s clean aesthetic and strong environmental values.

Highlights include a zero-waste culinary program, sustainable in-room amenities, and wellness-centered services such as a holistic spa and a fitness studio. Guests can also enjoy a rooftop bar and lounge designed to showcase Nordic ingredients and local spirits.

The property is powered by renewable energy and will seek Green Key certification, aligning with Copenhagen’s ambitious goal to become the world’s first carbon-neutral capital by 2025.

Bringing Nature and City Living Together

The hotel’s location in Carlsberg Byen places guests within walking distance of lush parks, trendy cafes, and major cultural landmarks like the Copenhagen Zoo and Frederiksberg Palace. The neighborhood, once industrial, has been revitalized into a lively hub that merges urban life with natural surroundings—an ideal fit for 1 Hotels’ “luxury with a purpose” philosophy.

“Design is woven into the DNA of Copenhagen – it’s not just aesthetic, it’s cultural,” says Raul Leal, CEO of Starwood Hotels. “With 1 Hotel Copenhagen, we’ve created a space that responds to that tradition, where material choices and architectural elements reflect both Scandinavian craftsmanship and our nature-inspired approach. It’s a distinctly Nordic interpretation of the 1 Hotels ethos – biophilic, rooted in place, and inherently connected to the planet.”

The interiors will also reflect local craftsmanship and Danish minimalism, creating a cozy yet elevated atmosphere designed to inspire reflection and connection. The brand describes the hotel as a place “where travelers can recharge in nature without leaving the city.”

Expanding the 1 Hotels Global Footprint

1 Hotel Copenhagen will join the brand’s growing global portfolio, which includes standout properties in New York, Miami, London, San Francisco, and more recently, Paris and Melbourne. With each location, 1 Hotels adapts its concept to the local environment, highlighting native materials, regional cuisine, and community partnerships.

For Copenhagen, the opening comes at a time when the city is seeing a surge in high-end, sustainability-focused tourism. The hotel is expected to attract eco-conscious travelers, business visitors, and lifestyle-minded locals alike.

Travelers can now book stays from late August 2025 onward through the 1 Hotels website. Early guests can expect signature touches such as complimentary bicycles, plant-based dining options, and thoughtfully curated experiences that blend nature, wellness, and urban exploration.

IHG Hotels & Resorts has revealed plans to open a new voco hotel in the heart of Berlin, right on Alexanderplatz. The 179-room property is expected to welcome guests by early 2027, continuing the brand’s growth across key European cities.

A Prime Location in the Capital

Alexanderplatz is one of Berlin’s busiest and most iconic urban squares. The upcoming voco Berlin Alexanderplatz will be housed within a newly developed mixed-use building and offer guests direct access to shopping, public transit, and major city landmarks. Located just steps from the Fernsehturm (TV Tower) and Museum Island, the hotel promises a convenient and vibrant setting for both business and leisure travelers.

IHG is developing the hotel in partnership with the project’s owner, Values Real Estate. The property will be operated under a long-term franchise agreement and marks voco’s continued expansion in Germany, where the brand already has several openings in cities like Düsseldorf and Frankfurt.

voco’s Signature Style and Sustainable Focus

The Berlin property will feature all the elements guests have come to associate with the voco brand – stylish interior design, warm hospitality, and a laid-back luxury vibe. In addition to 179 rooms, the hotel will include a restaurant and bar, flexible event spaces, and wellness facilities.

Sustainability will be a key focus, in line with IHG’s Journey to Tomorrow initiative. The hotel is targeting a DGNB Gold certification, a respected German standard for sustainable buildings. From energy-efficient systems to locally sourced materials, the project is designed to reduce environmental impact while delivering a premium guest experience.

IHG currently has over 60 voco hotels open or in the pipeline across Europe, the Middle East, Asia, and the Americas. The Berlin Alexanderplatz location will be a strategic addition to the portfolio, giving the brand even more visibility in one of Europe’s most visited cities.

In a major boost for international air travel, India’s largest airline IndiGo has signed a strategic agreement with Delta Air Lines, Air France-KLM, and Virgin Atlantic. The collaboration aims to enhance connectivity across three continents, offering travelers from India streamlined access to over 300 destinations in Europe and North America through improved codeshare and interline services.

Announced this week, the partnership is expected to redefine travel routes by combining the strengths of each carrier. While IndiGo dominates the Indian domestic market, the other four airlines bring global networks and premium services, creating a powerful alliance that prioritizes both reach and passenger experience.

Smoother Connections, Greater Flexibility

The partnership is particularly significant for Indian travelers seeking convenient access to the West. Under the arrangement, passengers flying with IndiGo from Indian cities will be able to connect seamlessly via European hubs like Amsterdam, Paris, and London, and onward to the U.S. and Canada on the partner airlines.

Travelers will benefit from coordinated schedules, simplified bookings, and one-stop baggage check-ins – features that are especially valuable for long-haul itineraries. The collaboration also promises more options for frequent flyers, with loyalty perks expected to expand as the agreement matures.

For example, a traveler flying from Hyderabad to New York could book a single itinerary combining IndiGo and Delta, connecting through Paris or London with minimal layover time and unified customer support throughout the journey.

A Win for Indian Aviation and Tourism

IndiGo’s new alliance comes at a time when India is rapidly becoming one of the world’s most important aviation markets. With growing outbound travel demand and increased business ties with the West, there is a clear need for more robust air corridors linking India with Europe and North America.

According to airline executives, the new collaboration is not only about convenience but also about economic opportunity. Greater connectivity will help support tourism, trade, and investment between India and key Western markets. For inbound travelers from North America and Europe, this means easier access to India’s diverse cultural, business, and leisure destinations.

This partnership also reflects IndiGo’s continued ambition to expand beyond domestic dominance and build its reputation as a reliable connector in the international travel ecosystem. The airline has been actively upgrading its fleet and services to support longer routes and premium partnerships.

Looking Ahead: Expanding Horizons for Global Flyers

As the travel industry continues its post-pandemic rebound, partnerships like this one represent a new direction in airline strategy – focusing not just on competition, but collaboration. By pooling resources, networks, and customer experience strengths, the five airlines involved are positioning themselves to meet the evolving expectations of international travelers.

While immediate changes will include enhanced codeshare options and expanded flight availability, more integrated services – such as shared lounges and reciprocal loyalty benefits – may follow in the future.

For now, global travelers can look forward to more seamless journeys between India and the West, backed by five of the world’s most recognizable airline brands.