Orange Travel, the international eSIM service operated by the Orange Group, has entered a strategic partnership with Selectour, one of Europe’s largest travel agency networks, in a move designed to embed mobile connectivity directly into the travel booking process.
The collaboration, rolled out at the start of 2026, allows Selectour customers to access preferential rates on Orange Travel eSIM plans when booking trips either in-store across 1,000 agencies or via Selectour’s website.
The agreement reflects a broader shift in the travel industry, where connectivity is increasingly viewed as a core component of the traveler experience rather than an afterthought. Instead of purchasing roaming add-ons or searching for local SIM cards upon arrival, customers can now secure prepaid data, voice and SMS packages in advance.
Orange Travel’s eSIM offering covers more than 200 destinations and provides flexible plans ranging from short-term data bundles to high-capacity options valid for up to 90 days.
Pricing begins at competitive entry levels for regions including Europe, North America, the Middle East and Africa. The service operates through Orange’s global roaming agreements, supported by hundreds of international partnerships, and is complemented by year-round customer support. Travelers select their plan, complete payment through familiar local methods and activate the eSIM digitally upon arrival, reducing friction at the destination.
Connectivity Becomes Part of the Booking Journey
For Selectour, the partnership represents an effort to enhance value beyond traditional services such as flights, hotels and tour packages. Travel advisors can now position connectivity as an integrated part of trip planning, addressing growing consumer expectations for uninterrupted digital access abroad. As remote work, digital payments and app-based travel services become standard, reliable mobile data has become essential infrastructure for international travel.
For Orange Travel, the alliance significantly broadens distribution by placing its solution at a critical decision point in the customer journey. Rather than relying solely on direct digital sales, the company gains access to physical retail touchpoints where travel purchasing decisions are finalized. The co-branded platform developed for Selectour enables streamlined onboarding while preserving the agency’s brand presence.
Industry data suggests the travel eSIM market is expanding rapidly as consumers seek alternatives to high roaming fees. By aligning with a major agency network, Orange Travel strengthens its position within a competitive and increasingly crowded segment.
The partnership also signals a wider convergence between telecommunications and tourism sectors. As travel professionals look for ancillary revenue streams and improved customer retention, digital services such as connectivity are emerging as strategic differentiators.
With further targeted promotions and international event collaborations under discussion, both companies are positioning the Orange Travel eSIM partnership as a scalable model for global expansion in the travel technology ecosystem.
