Hilton is preparing to introduce its LXR Hotels & Resorts brand to Australia for the first time, marking another milestone in the company’s luxury expansion across the Asia-Pacific region. The new property will be located on the Gold Coast in South-East Queensland and is expected to open in early 2027 following a major renovation.

The hotel will occupy the site of a well-known property on the Southport Spit, formerly recognized as Palazzo Versace Gold Coast and currently operating as Imperial Hotel Gold Coast. Hilton has partnered with Islander Hotel Trading Pty Ltd to reposition the landmark property and transform it into part of the LXR Hotels & Resorts portfolio.

Once the refurbishment is completed, the hotel will feature approximately 200 guest rooms and suites. The design is expected to preserve the building’s distinctive character while introducing updated luxury elements aligned with the LXR brand. The property’s architecture combines grand neoclassical features with Italian-inspired interiors, reflecting the heritage of the original hotel while adapting it for a new era of luxury travel.

The waterfront location overlooking the Gold Coast Broadwater places the hotel close to several of the region’s most prominent leisure attractions, including Marina Mirage and other popular coastal destinations. For Hilton, the project represents an opportunity to introduce its boutique luxury collection to one of Australia’s most established resort markets.

Expanding Hilton’s Luxury Presence in Asia-Pacific

The Gold Coast project forms part of Hilton’s broader strategy to strengthen its luxury and lifestyle offerings across Australia and the Asia-Pacific region. LXR Hotels & Resorts is one of Hilton’s premium brands, known for its collection-style portfolio of independent luxury properties that emphasize distinctive design, strong local character and personalized service.

According to Hilton executives, the Gold Coast provides an ideal environment for the brand’s concept of place-driven luxury experiences.

“The Gold Coast provides an ideal setting for LXR’s distinctive approach to luxury, where place, design and experience are deeply connected,” said Tushar Raniga, Hilton’s director of development for Australasia. “We are proud to work with our partners to bring this exceptional destination to life and to continue expanding Hilton’s presence in one of the region’s most dynamic resort markets.”

The new property will also join Hilton’s broader collection of hotels operating in Australia under various brands. These include Curio Collection by Hilton and Tapestry Collection by Hilton, which focus on distinctive boutique-style hotels that reflect their surrounding locations.

For travelers, the LXR brand aims to deliver a balance between refined luxury and experiences that highlight the culture, nature and character of each destination.

A New Chapter for a Gold Coast Landmark

For the property’s owner, Islander Hotel Trading Pty Ltd, the partnership with Hilton signals a new phase for one of the Gold Coast’s most recognizable hotels. The transformation will retain the building’s iconic design heritage while introducing new luxury standards and updated facilities.

Candice D’Cruz, vice president of luxury brands for Asia Pacific at Hilton, said the project reflects changing expectations among high-end travelers.

“The arrival of LXR Hotels & Resorts on the Gold Coast marks an important step in the evolution of luxury hospitality in Australia,” she said. “Guests today want exceptional quality, but also experiences that feel authentic, personal and deeply connected to place.”

Globally, LXR Hotels & Resorts currently has dozens of properties either open or in development, with new projects planned across Europe, Asia and the Middle East. Recent additions include properties in destinations such as Beverly Hills and Paris, while upcoming openings are expected in locations including Santorini, India and Southeast Asia.

With the planned Gold Coast debut, Australia will soon join that growing global portfolio, adding a new luxury destination to Hilton’s expanding network of experiential hotels.

Pan Pacific Hotels Group (PPHG) has launched a new unified wedding campaign across five of its hotels in Singapore, aiming to streamline the planning process for couples while showcasing the variety of venues and experiences available across its local portfolio.

The campaign, titled “A Day. A Promise. A Lifetime.”, brings together several flagship properties under a single platform designed to simplify the search for wedding venues and services.

Running until April 30, 2026, the initiative allows couples who confirm qualifying wedding bookings at any participating property to receive 1,000 DISCOVERY Dollars. The reward can later be redeemed across the group’s global network of hotels and resorts for honeymoons, future hotel stays, dining experiences and other curated activities through the DISCOVERY loyalty ecosystem.

The campaign includes five hotels located across Singapore: Pan Pacific Singapore, Pan Pacific Orchard, PARKROYAL COLLECTION Marina Bay, PARKROYAL COLLECTION Pickering and PARKROYAL on Beach Road. Each property offers a distinct setting and style, ranging from large-scale ballroom celebrations to more intimate events designed for smaller guest lists.

Weddings booked through the campaign can take place anytime through December 31, 2027, giving couples extended flexibility in planning their celebrations well in advance.

A Unified Platform for Wedding Planning

The new campaign reflects Pan Pacific Hotels Group’s broader strategy to position its Singapore portfolio as a connected cluster of hospitality destinations rather than standalone properties. By presenting multiple hotels under a single wedding platform, the company hopes to make it easier for couples to compare venues, culinary offerings and event formats in one place.

“Every wedding is deeply personal, and each couple has their own vision for what they want their day to look and feel like,” said Celine Du, Chief Commercial and Marketing Officer of PPHG. “By bringing five distinctive hotels together under one unified campaign, we are providing couples with a single platform through which they can explore a diverse range of venues, culinary concepts and celebration styles across our Singapore portfolio.”

Each hotel participating in the campaign provides access to dedicated wedding specialists who assist couples throughout the planning process, from initial consultation to the final execution of the event. These teams help coordinate venue arrangements, menu selections and event logistics to ensure the celebration runs smoothly.

Dining, Personalization and Long-Term Guest Engagement

A central element of the campaign is the culinary offering, with each property featuring curated wedding menus developed by experienced hotel chefs. The menus are designed to reflect a range of international and regional cuisines while allowing couples to tailor dishes and presentation to match the style of their celebration.

Beyond the wedding day itself, the campaign also emphasizes long-term engagement with guests through the Pan Pacific DISCOVERY loyalty program. Couples who participate in the campaign become part of the broader DISCOVERY ecosystem, allowing them to redeem rewards and continue celebrating milestones at hotels and resorts across the brand’s global network.

This approach positions weddings not only as single events but also as the beginning of an ongoing relationship with the hospitality brand. Through future stays, anniversaries, honeymoons and other celebrations, Pan Pacific Hotels Group aims to maintain connections with guests long after the ceremony has concluded.

By combining multiple venues, curated services and loyalty rewards within a unified framework, the campaign highlights Singapore as a major destination for weddings while strengthening the group’s presence in the city’s competitive luxury hospitality market.

Six Senses has officially opened its first hotel in the United Kingdom, marking a significant milestone for the luxury hospitality brand as it continues expanding its presence in major global cities. The new Six Senses London occupies part of The Whiteley, a large mixed-use development created from the historic Whiteley’s department store building in West London.

The opening represents a new chapter for the brand, which has traditionally focused on resort destinations such as tropical islands or mountain retreats. With recent openings in Rome and Kyoto, Six Senses is increasingly bringing its wellness-oriented hospitality model into urban environments, aiming to create what it describes as “urban sanctuaries” in major cities.

Located near Hyde Park and the vibrant Notting Hill neighborhood, Six Senses London occupies roughly a quarter of The Whiteley development. The property blends modern luxury with the building’s original Art Deco heritage, preserving historic architectural elements while introducing contemporary design and wellness-focused amenities.

The hotel features 109 rooms and suites, many of which include private terraces overlooking the surrounding neighborhood. In addition to traditional guest accommodations, the development also includes 14 branded Six Senses residences, allowing long-term residents to experience the brand’s lifestyle offering.

Dining options at the property include Whiteley’s Kitchen, Bar and Café, which focuses on modern British cuisine and aims to serve both hotel guests and the local community. The hotel is designed to feel integrated with the surrounding neighborhood, creating a welcoming atmosphere that extends beyond the traditional hotel experience.

Wellness and Lifestyle at the Heart of the Concept

A defining feature of Six Senses London is its large wellness complex, which spans nearly 25,000 square feet and reflects the brand’s longstanding emphasis on health, recovery and wellbeing.

The spa includes what the company describes as the first magnesium mineral-water pool in a London hotel, alongside a 66-foot indoor swimming pool. Guests also have access to a variety of wellness facilities, including cryotherapy chambers, flotation therapy spaces, a longevity clinic and a biohack recovery lounge focused on performance and recovery.

Fitness and wellness programming are designed to support both relaxation and physical activity, offering guests an environment where they can reset while staying in the city.

The hotel also introduces the first Six Senses Place, a private members concept designed to bring together wellness, community and lifestyle experiences in one space. The concept blends social gathering areas with health-focused amenities, encouraging members and guests to connect while focusing on wellbeing.

According to Neil Palmer, chief operating officer of Six Senses, the London opening reflects the brand’s evolving strategy to bring its core philosophy to city environments.

“By bringing the Six Senses core vision of reconnection to cosmopolitan cities such as Rome, Kyoto and now London we are creating urban sanctuaries,” Palmer said.

Six Senses currently operates 27 properties across 20 countries and continues to grow under the ownership of IHG Hotels & Resorts. Additional projects are planned in destinations including Portugal, Japan and Bangkok, reflecting the brand’s ambition to expand its global footprint while maintaining its focus on wellness, sustainability and experiential hospitality.

With the opening of Six Senses London, the brand adds a distinctive new luxury option to the city’s hotel landscape while reinforcing its strategy of blending wellness, design and lifestyle in major international destinations.