Azamara Cruises has announced the creation of a new travel advisor advisory council designed to provide direct feedback and strategic insight to the cruise line.
The council will consist of 10 travel advisors from the United States and Canada, each serving a one-year term. Members will be selected by Azamara’s sales managers and must bring at least five years of cruise-focused experience. Eligibility also requires that advisors have both sailed with and actively sold Azamara, ensuring participants have firsthand knowledge of the brand and its product.
According to the cruise line, the council’s role will be to share perspectives that help shape future programs, sales tools and advisor-facing initiatives, while also enhancing the overall guest experience. The move reflects a broader industry trend of cruise lines deepening collaboration with travel advisors, who remain a key distribution channel for premium and small-ship cruise products.
By formalizing this advisory structure, Azamara aims to strengthen its relationship with the trade community and ensure that frontline advisor insights are incorporated into product development, marketing strategies and support systems.
The initiative underscores the cruise line’s continued investment in the advisor channel as it looks to drive sales growth and brand loyalty in a competitive cruise market.
