TourRadar, the Organized Adventure Platform connecting travelers with more than 2,500 multi-day tour operators worldwide, has unveiled Hosted Trips, a new product designed to help creators and travel agents convert their audiences into confirmed group departures.
The launch comes as the economics of online travel distribution continue to shift. Rising digital advertising costs and the growing influence of AI-powered trip-planning tools are reshaping how travelers discover and evaluate itineraries. Instead of relying solely on search-driven traffic, TourRadar is leaning into community-driven bookings, pairing user-generated content with its operational infrastructure to drive conversions.
Hosted Trips allows a creator or travel advisor to set up a dedicated, bookable departure page. The host shares a unique link with followers or clients, fills the group, and travels alongside participants. Behind the scenes, TourRadar manages payments, booking systems, customer support and operator fulfillment, while a professional guide runs the itinerary. The result is a hybrid model where hosts focus on engagement and content, and TourRadar handles logistics and trust.
Trust, Content and Conversion
TourRadar argues that while AI can summarize reviews and compare itineraries, it cannot replicate authentic user-generated content or replace the infrastructure required to complete complex, multi-country bookings. Internal platform data underscores that point. Tours featuring short-form user-generated video convert 29 percent higher than listings without such content. Meanwhile, 85 percent of bookings occur on tours that include at least one verified traveler review.
Mobile behavior further supports the trend. App users who view two or more short videos from real trips are reportedly twice as likely to book. According to broader traveler research, a majority of consumers are open to using AI for trip planning, but trust signals such as verified reviews and secure payments remain decisive factors when finalizing a booking.
Hosted Trips builds on that dynamic. Travelers book through someone they already know or follow, adding a personal layer of trust. Hosts, in turn, earn commission from their group bookings and may continue to generate trailing income from content produced during the trip.
Infrastructure as Competitive Moat
At the core of the model is TourRadar’s global infrastructure. The platform offers access to more than 50,000 organized adventures in over 160 countries, handling multi-currency transactions, cross-border settlements, fraud protection and regulatory compliance. This operational backbone, the company argues, cannot be easily replicated by individual creators using basic payment tools.
Hosted Trips also extends the company’s RISE Partner Program, launched in 2025, which has already onboarded thousands of partners and generated thousands of short-form travel videos across the platform. The first wave of Hosted Trips departures is already scheduled, including a seven-day Iceland itinerary led by TourRadar’s own CEO to test the experience from a host’s perspective.
As AI reshapes the discovery layer of travel planning, TourRadar is betting that combining authentic human content with scalable booking infrastructure will create a durable model for organized adventure travel. Hosted Trips positions creators and agents not just as marketers, but as active participants in the journeys they help bring to life.
