Seoul Travel Guide 2025

Get ready to dive into Seoul, a city that truly defies expectations. Here, ancient traditions gracefully dance with futuristic technology, creating an urban tapestry unlike any other. From the solemn beauty of its historic palaces to the dazzling glow of its K-pop billboards, Seoul is a vibrant, endlessly fascinating place just waiting to be explored.

Let’s uncover its magic!

Must See

Ready to explore Seoul’s highlights? This city is packed with iconic landmarks, each telling a piece of its incredible story. Whether you’re drawn to majestic royal palaces, breathtaking modern architecture, or lively cultural hubs, this section will guide you through the absolute must-see spots that truly capture Seoul’s unique spirit.

Gyeongbokgung Palace

Step back in time at Gyeongbokgung Palace, the grandest and most iconic of Seoul’s Five Grand Palaces. Built in 1395, it served as the main royal palace of the Joseon Dynasty and truly embodies the essence of Korean history and architecture.

Wander through its magnificent gates, courtyards, and royal residences, imagining court life centuries ago. Don’t miss the impressive Changing of the Royal Guard ceremony, held multiple times a day at the main Gwanghwamun Gate, offering a fantastic photo opportunity.

It’s a perfect place to rent a traditional hanbok (Korean dress) and explore, feeling like royalty for a day.

Find info here.

Bukchon Hanok Village

Nestled between Gyeongbokgung and Changdeokgung Palaces, Bukchon Hanok Village is a charming traditional Korean village where you can explore beautifully preserved hanok (traditional Korean houses).

This historic neighborhood dates back 600 years and offers a fascinating glimpse into Seoul’s past. Wander through its narrow alleyways, admire the intricate rooftops, and discover hidden tea houses, artisan workshops, and guesthouses. Remember it’s a residential area, so be mindful of the locals while capturing those perfect scenic photos.

Find info here.

N Seoul Tower (Namsan Tower)

For iconic panoramic views of Seoul, head straight to N Seoul Tower, often called Namsan Tower, perched atop Namsan Mountain. Easily accessible by cable car or a scenic hike, this landmark offers breathtaking 360-degree vistas of the sprawling city, extending all the way to the coastline on clear days.

Beyond the observation deck, you can leave a love lock, enjoy casual dining, or simply soak in the romantic atmosphere. It’s especially magical at night when the city lights twinkle below.

Find info here.

Myeongdong

Get ready for an electrifying experience in Myeongdong, one of Seoul’s most bustling and vibrant shopping districts.

This dynamic area is a paradise for cosmetics lovers, fashionistas, and street food enthusiasts. You’ll find countless beauty stores offering K-beauty trends, international fashion brands, and department stores.

As evening falls, the streets transform into a foodie’s dream, with an incredible array of street food stalls selling everything from Korean fried chicken to tteokbokki (spicy rice cakes) and fresh fruit skewers. It’s a sensory overload in the best possible way!

Find info here.

Insadong

Immerse yourself in traditional Korean culture at Insadong, a charming district that feels like a journey back in time. This lively area is famous for its pedestrian-friendly main street, lined with traditional tea houses, art galleries showcasing local works, antique shops, and craft stores selling unique souvenirs like handmade ceramics, traditional paper, and calligraphy brushes.

Explore the hidden alleyways, enjoy a calming tea ceremony, or browse for authentic Korean gifts. It’s the perfect place to soak in the artistic and historical side of Seoul.

Find info here.

Dongdaemun Design Plaza (DDP)

Prepare to be amazed by the Dongdaemun Design Plaza (DDP), a truly futuristic landmark that looks like something out of a sci-fi movie. Designed by the renowned architect Zaha Hadid, its fluid, curvilinear aluminum exterior makes it an architectural marvel both day and night.

The DDP serves as a major hub for fashion, design, and culture, hosting various exhibitions, fashion shows, and conferences. Even if there isn’t a specific event, it’s worth visiting to admire its stunning structure and the surrounding Dongdaemun market area.

Find info here.

Gangnam District

Experience the modern, upscale side of Seoul in the famous Gangnam District, popularized by the global hit “Gangnam Style.”

This trendy area is synonymous with luxury shopping, high-end restaurants, and vibrant entertainment. Explore designer boutiques along Apgujeong Rodeo Street, enjoy a coffee in one of the many chic cafes, or delve into the world of K-pop entertainment agencies.

It’s a bustling hub where you can see the latest fashion, technology, and cultural trends shaping modern Korea.

Find info here.

Changdeokgung Palace & Huwon (Secret Garden)

A UNESCO World Heritage site, Changdeokgung Palace offers a more natural and harmoniously integrated architectural style compared to Gyeongbokgung. Built as a secondary palace, it’s renowned for its exquisite architecture and, most famously, its stunning Huwon, or Secret Garden.

Access to Huwon is typically via a guided tour, which reveals a serene landscape of ponds, pavilions, and ancient trees. It’s a peaceful oasis that beautifully demonstrates classical Korean landscape design. Booking tours in advance is highly recommended.

Find info here.

Jongmyo Shrine

Step into a place of profound reverence and history at Jongmyo Shrine, another UNESCO World Heritage site in Seoul.

This royal ancestral shrine is dedicated to the spirits of the deceased kings and queens of the Joseon Dynasty. It’s revered for its minimalist yet majestic architecture, particularly the long, solemn Jeongjeon hall. Jongmyo is also famous for preserving the ancient Confucian ritual music and dance (Jongmyo Jeryeak), which is still performed annually.

It offers a unique glimpse into Korea’s ancestral traditions and deep spiritual heritage.

Find info here.

Lotte World Tower & Seoul Sky

Soar to incredible heights at Lotte World Tower, one of the world’s tallest buildings and a modern marvel of Seoul’s skyline. Head up to Seoul Sky, its stunning observation deck located on the 117th to 123rd floors, for absolutely breathtaking panoramic views that stretch across the entire city and beyond.

Experience the thrill of walking on a glass floor, grab a coffee with a view, and capture incredible photos of Seoul from a unique perspective. It’s an unforgettable experience that truly highlights the city’s modern grandeur.

Find Lotte World Tower info here. Find Seoul Sky info here.

Starfield Library (Coex Mall)

Get ready to be amazed by the Starfield Library, located within the COEX Mall. This isn’t just any library; it’s a breathtaking, multi-story public space famous for its towering bookshelves filled with over 50,000 books and magazines, creating an incredibly impressive and photogenic backdrop.

It serves as a cultural hub, hosting various events, author talks, and performances. Grab a coffee, find a cozy spot, and simply soak in the inspiring atmosphere of this unique urban sanctuary. It’s a testament to Seoul’s commitment to design and public spaces.

Find info here.

Museums & Art

Seoul is a treasure trove for art lovers and history buffs, boasting an incredible array of museums and galleries that span millennia. From ancient artifacts to cutting-edge contemporary installations, these cultural hubs offer fascinating windows into Korea’s rich heritage and dynamic modern creativity. Get ready to dive deep into Seoul’s artistic soul!

National Museum of Korea

The National Museum of Korea is the largest museum in Korea and a must-visit to understand the nation’s profound history and art. Its vast collection covers archaeological findings, ancient relics, and beautiful traditional art, from prehistoric times to the Joseon Dynasty.

Highlights include stunning Buddhist sculptures, celadon pottery, and precious crowns, offering a comprehensive journey through Korea’s past.

Find info here.

Leeum, Samsung Museum of Art

For a truly exceptional art experience, head to Leeum, Samsung Museum of Art. This impressive institution showcases both traditional Korean art and international contemporary works within a stunning complex designed by renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas. I

t’s a beautifully curated space offering a rich exploration of diverse artistic expressions, from ancient ceramics to modern installations.

Find info here.

National Folk Museum of Korea

Located within the grounds of Gyeongbokgung Palace, the National Folk Museum of Korea provides a fascinating glimpse into the daily lives of Koreans throughout history. It showcases traditional customs, household items, clothing, and various aspects of Korean culture from ancient times to the early 20th century.

It’s a great complement to a palace visit, offering context to the royal history.

Find info here.

War Memorial of Korea

The War Memorial of Korea offers a poignant and comprehensive look at Korea’s military history, from prehistoric times to the Korean War and beyond. Located on the former site of the army headquarters, it features indoor exhibits with a vast collection of artifacts, as well as an outdoor display of military equipment.

It’s an important site for understanding the nation’s struggles and resilience.

Find info here.

Daelim Museum

Tucked away in a charming neighborhood near Gyeongbokgung Palace, the Daelim Museum is a unique space dedicated primarily to contemporary art, particularly photography and design. Housed in a beautifully renovated building, it’s known for its engaging and aesthetically pleasing exhibitions that often feature international artists. The museum provides a fresh, modern perspective on art within a relaxed, intimate setting.

Find info here.

What to Do

Seoul is a city that constantly invites you to dig deeper, offering a fantastic array of experiences beyond its famous landmarks and museums. From engaging with local culture and indulging in unique wellness traditions to exploring vibrant urban districts and enjoying nature, there’s always something exciting to do here. Get ready to dive into the heart of Seoul’s dynamic lifestyle!

Go Hiking in Bukhansan National Park

Escape the urban bustle and immerse yourself in nature by hiking in Bukhansan National Park, a stunning natural oasis right on Seoul’s doorstep. This accessible park offers a variety of trails, from gentle walks to challenging peaks, providing breathtaking views of the city skyline and lush forests.

It’s a popular spot for locals, and you’ll find ancient temples and fortress remnants scattered throughout. Don’t forget proper hiking shoes and plenty of water!

Find info here.

Explore Hongdae

Dive into Seoul’s youthful energy and artistic vibe by exploring Hongdae. This vibrant university district is known for its indie music scene, bustling street art, quirky cafes, and unique fashion boutiques. You’ll find street performers, lively nightlife, and an infectious creative atmosphere. It’s the perfect place to soak in contemporary Korean youth culture, discover emerging trends, and enjoy a lively evening out.

Find info here.

Experience a Jjimjilbang (Korean Spa)

For a truly unique cultural experience, visit a Jjimjilbang, a traditional Korean public bathhouse and spa. These large, multi-story facilities offer various themed saunas (like salt, jade, or charcoal rooms), hot tubs, steam rooms, and relaxation areas, often with snack bars and even sleeping rooms. It’s a fantastic way to unwind, rejuvenate, and experience a beloved aspect of Korean daily life. Be prepared for the communal bathing areas, which are typically gender-segregated and clothing-optional.

Find info on a popular Jjimjilbang (e.g., Dragon Hill Spa) here.

Visit Noryangjin Fisheries Market

For an authentic, bustling local experience, head to Noryangjin Fisheries Market. This massive indoor market is a sensory delight, filled with stalls selling every imaginable type of fresh seafood, often still alive in tanks. You can choose your fresh catch, bargain with the vendors, and then take it upstairs to one of the many restaurants that will prepare it for you on the spot. It’s an incredible, lively insight into Seoul’s culinary heart and a unique dining adventure.

Find info here.

Catch a K-Pop Performance or Attend a Dance Class

Immerse yourself in the global phenomenon of K-pop by trying to catch a live performance or even attending a K-pop dance class. Seoul is the birthplace of K-pop, and various venues host concerts, fan meetings, and showcases. Many dance studios offer one-day K-pop dance classes, allowing you to learn choreography from your favorite songs. It’s a fun, energetic way to connect with a major part of contemporary Korean culture.

Find info on K-Pop venues/events (e.g., via VisitSeoul) here. Find info on K-Pop dance classes (e.g., REAL KPOP DANCE) here.

Stroll along Cheonggyecheon Stream

Enjoy a peaceful urban escape by taking a leisurely stroll along Cheonggyecheon Stream. This beautifully restored public recreation space was once an elevated highway that covered a historic stream. Now, it offers a serene, flowing waterway complete with waterfalls, stepping stones, and charming bridges, providing a calm oasis amidst the bustling city. It’s a wonderful place to relax, people-watch, and enjoy a green corridor through the heart of Seoul.

Find info here.

Where to Eat

Seoul’s food scene is an absolute explosion of flavors, from sizzling street food and traditional family-style restaurants to chic cafes and innovative fine dining. It’s a city where every meal is an adventure, promising delicious discoveries at every turn. Get ready to indulge in the incredible tastes that make Korean cuisine a global favorite!

Popular Tourist Spots

These places are well-loved by visitors and offer fantastic introductions to some of Korea’s most famous dishes and dining experiences. They’re often busy, but for good reason!

• Gwangjang Market
  Step into a culinary wonderland at Gwangjang Market, one of Seoul’s oldest and largest traditional markets. It’s a must-visit for street food, famous for its bindaetteok (mung bean pancakes), mayak gimbap (addictive mini seaweed rolls), and various noodle dishes. Dive into the bustling atmosphere, grab a seat at a vendor stall, and feast like a local.

• Tosokchon Samgyetang
  For a taste of traditional Korean comfort food, head to Tosokchon Samgyetang, renowned for its samgyetang (ginseng chicken soup). This nourishing dish features a whole young chicken stuffed with glutinous rice, ginseng, and jujubes, simmered to perfection. It’s especially popular during summer, but delicious year-round, offering a warming and healthful meal.

• Myeongdong Kyoja
  A legendary spot in Myeongdong, Myeongdong Kyoja is famous for two things: its kalguksu (handmade knife-cut noodles in a rich broth) and its perfectly steamed mandu (dumplings). The restaurant is bustling and efficient, serving up incredibly flavorful and satisfying bowls that are a local favorite. Don’t miss their potent garlic kimchi!

• Maple Tree House
  If you’re looking for a popular and accessible Korean BBQ experience, Maple Tree House is an excellent choice. Known for its high-quality cuts of meat, including delicious beef and pork, served in a sleek, modern setting. It’s a great spot for both first-timers and BBQ enthusiasts to grill their own meat right at the table.

• Bukchon Son Mandu (Various locations)
  Located conveniently near the traditional villages, Bukchon Son Mandu is a highly recommended spot for authentic Korean dumplings (mandu). They offer a variety of fillings, from classic pork to spicy kimchi, served steamed, fried, or in a comforting soup. It’s a perfect quick and delicious bite while exploring the historic areas.

Local Favorites

These are the places where Seoulites truly love to eat, offering a deeper dive into the city’s diverse culinary landscape, from traditional specialties to modern interpretations.

• Samcheongdong Sujebi
  Tucked away in the charming Samcheongdong area, Samcheongdong Sujebi is famous for its namesake dish: sujebi (hand-pulled dough soup). This rustic and comforting bowl features chewy dough flakes in a clear, savory broth, often with clams. It’s a simple yet incredibly satisfying traditional dish, popular for a cozy meal, especially on a chilly day.

• Wooraeoak
  Wooraeoak is a legendary establishment, highly respected for its authentic naengmyeon (cold noodles) and high-quality bulgogi (marinated grilled beef). Their Pyongyang-style naengmyeon is particularly famous for its subtle, savory broth and perfectly chewy noodles. It’s a bit of a splurge but offers a taste of refined traditional Korean cuisine.

• Jokbal Street (Jangchung-dong)
  Head to Jokbal Street in Jangchung-dong for a unique local specialty: jokbal (braised pig’s trotters). This area is packed with restaurants specializing in the tender, savory, and collagen-rich dish, often served with various side dishes and dipping sauces. It’s a hearty and communal meal, very popular for a lively dinner with friends.

• Kkanbu Chicken (Various locations)
  When in Seoul, trying Korean fried chicken is a must, and Kkanbu Chicken is a widely popular local chain. They offer a variety of styles, from crispy original to spicy or garlic-soy seasoned chicken, always served hot and juicy. It’s the perfect companion to a cold beer (chimaek!) and a beloved late-night snack or casual dinner option.

• Gyerim Sikdang
  A true local favorite, Gyerim Sikdang is famous for its no-frills, incredibly delicious dakbokkeumtang (spicy braised chicken stew). This rustic restaurant has been serving its signature dish for decades, with a rich, fiery broth packed with tender chicken, potatoes, and onions. It’s a hearty and warming meal, perfect for sharing, and a real taste of local Seoul.

Cafés & Coffee Shops

Seoul’s cafe scene is nothing short of extraordinary, offering everything from quaint traditional tea houses to sleek, modern specialty coffee shops. It’s a paradise for coffee lovers and those seeking unique atmospheric spaces.

• Café Onion (Anguk)
  Located in a stunning renovated hanok (traditional Korean house), Café Onion Anguk is incredibly popular for its unique ambiance and delicious pastries, especially their famous pandoro (powdered sugar-dusted bread). It offers a beautiful blend of traditional architecture and modern cafe culture, making it a highly Instagrammable and delightful spot for a break.

• Fritz Coffee Company (Various locations)
  Fritz Coffee Company is a local darling among coffee enthusiasts, renowned for its expertly roasted beans and charming, retro-inspired cafes. They focus on high-quality specialty coffee, offering a range of espresso drinks and pour-overs. It’s a great place to savor a meticulously crafted cup and enjoy a lively, inviting atmosphere.

• Blue Bottle Coffee
  The renowned American specialty coffee chain, Blue Bottle Coffee, has several popular locations in Seoul, bringing its minimalist aesthetic and dedication to high-quality, freshly roasted coffee. Known for its pour-overs and simple, delicious offerings, it’s a reliable choice for a superb coffee experience in a sleek, modern setting.

• Coffee Hanyakbang
  Step into a hidden gem at Coffee Hanyakbang, a charming cafe tucked away in a narrow alley in the bustling Euljiro district. Its antique decor, reminiscent of a traditional Korean pharmacy, creates a unique, nostalgic atmosphere. They roast their beans in-house, offering excellent coffee in a truly memorable setting that feels like stepping back in time.

• Lowkey (Various locations)
  Lowkey is a popular specialty coffee roaster and cafe, especially in the trendy Seongsu-dong area. Known for its minimalist design, high-quality beans, and inviting atmosphere, it’s a favorite among local coffee aficionados. It’s a great place to experience Seoul’s sophisticated coffee culture and enjoy a well-crafted brew.

How to Get Around

Getting around Seoul is surprisingly easy, thanks to its incredibly efficient, clean, and user-friendly public transport system – seriously, it’s one of the best in the world! Forget the chaos you might expect from a megacity; Seoul’s network of subways and buses makes exploring every corner a breeze. With a little planning, you’ll be zipping across the city like a local in no time.

T-Money Card: Your Essential Travel Buddy

Your absolute best friend for navigating Seoul’s public transport will be the T-Money Card. This rechargeable smart card can be purchased and topped up at convenience stores (like GS25, CU, 7-Eleven), subway stations, and various vendors.

It works seamlessly across the subway, buses, and even taxis, offering discounts on transfers and saving you the hassle of buying individual tickets.

Seoul’s World-Class Public Transport

Seoul boasts a truly impressive public transport system:

• Subway: The Subway is the backbone of Seoul’s transportation, offering incredible efficiency, cleanliness, and extensive coverage. Lines are color-coded and numbered, with excellent English signage, announcements, and clear maps. It’s perfect for covering long distances quickly and reliably. Just be aware of peak hours (rush hour in the mornings and evenings) when trains can be very crowded.

• Buses: Seoul’s bus network is vast and complements the subway perfectly, reaching areas the subway doesn’t. Buses are categorized by color (blue for main routes, green for connecting routes, yellow for循环路线s in central areas, red for express buses). While they might seem intimidating at first without Korean knowledge, they’re efficient, clean, and a great way to see the city from above ground. You can use your T-Money card here too!

Taxis & Navigation Apps

• Taxis: Taxis are plentiful, generally safe, and reasonably affordable in Seoul. You’ll find regular taxis (silver/orange) and “International Taxis” (black, often with English-speaking drivers, though slightly more expensive). While you can hail them, using navigation apps like Kakao T (the most popular local ride-hailing app) is highly recommended for convenience, fare transparency, and easier communication.

• Navigation Apps: When it comes to getting around Seoul, Google Maps has limited functionality for public transport routing in Korea. Instead, download and use local apps like Naver Map or KakaoMap. These apps provide incredibly accurate public transport directions, real-time bus locations, and walking routes, making navigation seamless.

Walking

Walking: Many of Seoul’s districts, like Insadong, Bukchon Hanok Village, and parts of Hongdae, are best explored on foot. Strolling through these neighborhoods allows you to discover hidden alleys, charming cafes, and unique shops. While Seoul is vast, specific areas are very pedestrian-friendly and offer a chance to soak in the local atmosphere at your own pace.

Tips & Tricks

Getting ready for Seoul? A few insider tips can truly make your visit smoother and even more enjoyable, helping you embrace the local vibe and navigate this incredible city like a pro. From tech essentials to cultural nuances, these pointers are designed to help you make the most of your Korean adventure!

• Stay Connected with Ease: Seoul is a hyper-connected city, and reliable internet is a game-changer for navigation and communication. Consider renting a Wi-Fi egg upon arrival, purchasing a local SIM card, or activating an eSIM before your trip. This ensures you’ll always have access to maps, translation tools, and ride-hailing apps, making your exploration effortless.

• Embrace the No-Tipping Culture: Here’s a pleasant surprise: tipping is generally not customary or expected in South Korea. Unlike many Western countries, service charges are often included, and attempting to leave a tip might even cause confusion. Simply pay the exact amount, and your genuine “Gamsahamnida” (thank you) will be more than enough.

• Master Korean Dining Etiquette: Dining in Korea is a delightful experience with a few unique customs. You’ll typically use metal chopsticks and a metal spoon. It’s polite to use your spoon for rice and soup and chopsticks for side dishes and noodles. Also, don’t forget that many Korean dishes are designed for sharing, so prepare to pass plates around!

• Remember to Remove Your Shoes Indoors: This is a fundamental aspect of Korean etiquette. When entering someone’s home, traditional restaurants, temples, or even some guesthouses, always remove your shoes at the entrance. Look for shoe racks or designated areas, and if in doubt, follow what the locals do!

• Utilize Convenience Stores: Seoul’s convenience stores (like GS25, CU, 7-Eleven) are lifesavers for travelers. They’re everywhere, open 24/7, and offer much more than just snacks. You can grab quick meals, drinks, top up your T-Money card, use ATMs, and even find basic toiletries. They’re super handy for any last-minute needs or quick refueling stops.

• Check Power Plugs & Voltage: South Korea uses Type F power sockets (the two-round-pin European style) and operates on a 220V standard. If you’re coming from a country with different plugs (like the US or UK) or voltage, remember to pack a universal travel adapter and potentially a voltage converter for your electronics.

• Public Restrooms Are Your Friend: You’ll be pleased to know that public restrooms in Seoul are generally abundant, clean, and well-maintained. You’ll find them in subway stations, major tourist attractions, shopping malls, and parks. Many also offer Western-style toilets. Look for signs or simply ask “Hwajangsil eodi-eyo?” (Where is the restroom?).

• Learn Basic Korean Phrases: While Seoul’s tourist areas are increasingly English-friendly, knowing a few basic Korean phrases can significantly enhance your experience and endear you to locals. “Annyeonghaseyo” (Hello), “Gamsahamnida” (Thank you), “Jwesonghamnida” (Excuse me/Sorry), and “Eolmayeyo?” (How much is it?) will go a long way.

Seoul truly is a city that never ceases to amaze, offering an incredible journey where ancient traditions and a dynamic future coexist in harmony. From its majestic palaces and serene temples to its vibrant modern districts and unparalleled culinary scene, every corner of Seoul holds a new discovery. We hope this guide helps you unlock the magic of this extraordinary metropolis and experience its unique blend of heritage and innovation to the fullest!