Ads Are Coming to ChatGPT, and Travel Brands Are Paying Attention
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
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OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
Accor becomes one of the first global hotel groups to integrate its booking and loyalty ecosystem directly into ChatGPT, reshaping how travelers discover and book hotels.
As AI becomes more autonomous across the travel industry, Sabre is outlining a new framework that puts trust, security, and governance at the center of innovation.
Uganda-based travel tech company Tripesa has launched Roamio, an AI-powered travel marketplace designed to connect travelers directly with vetted local operators across Africa.
Hospitality technology platform Mews has secured $300 million in fresh funding, positioning itself as a global leader in AI-driven hotel operations and digital guest experiences.
As OpenAI begins testing ads inside ChatGPT, travel brands may gain access to a powerful new channel where trip planning, discovery, and commercial intent converge in real time.
Google’s new Universal Commerce Protocol is built to help AI agents complete purchases inside conversations – a model that could translate naturally to complex travel bookings.
Sabre used CES 2026 to demonstrate how agentic AI could fundamentally change travel booking, shifting responsibility from travelers to intelligent systems embedded across the industry.
OpenAI has opened ChatGPT to third-party app submissions, allowing travel brands to build chat-native tools and compete directly inside AI-driven conversations.
Uber is recruiting travel agents to train external AI models, signaling a deeper push into the travel ecosystem alongside major data and advertising expansions.