Sabre Sets New Standards for Trustworthy AI in Travel Technology
As AI becomes more autonomous across the travel industry, Sabre is outlining a new framework that puts trust, security, and governance at the center of innovation.
As AI becomes more autonomous across the travel industry, Sabre is outlining a new framework that puts trust, security, and governance at the center of innovation.
OpenAI has opened ChatGPT to third-party app submissions, allowing travel brands to build chat-native tools and compete directly inside AI-driven conversations.
Google is testing real-time speech translation through wireless headphones, a feature that could significantly reduce language barriers for travelers worldwide.
B2B booking platform RateHawk is preparing a major push into the U.S. market in 2026, building on rapid growth among American travel advisors and rising transaction volumes.
Expedia Group has appointed Google’s Xavier Amatriain as its first Chief AI Officer, marking a major shift in the company’s long-term technology strategy. The move signals a deeper push into AI-driven travel experiences.
American Airlines introduces a new generative AI tool that redefines how travelers plan their journeys, offering personalized itineraries and real-time assistance through natural conversations.
Expedia Group has unveiled ‘Comet,’ a new AI-powered travel assistant developed in partnership with Perplexity, designed to help travelers plan trips faster and more intuitively.
Indian travel platform Ixigo secures $146 million in funding from Prosus, aiming to expand its AI capabilities and strengthen its position in the competitive online travel market.
Internova Travel Group has introduced a new AI Center of Excellence to centralize innovation, streamline travel services, and strengthen agent support.
Lufthansa and Amadeus are piloting the European Digital Identity Wallet to streamline travel processes: check-in, boarding, and document verification may soon be handled via smartphone.
Southwest Airlines unveils ‘Getaways by Southwest’ – a new vacation package service combining flights, hotels, and car rental into seamless, branded travel deals, offering value and convenience directly through Southwest.
Adyen’s 2025 Hospitality & Travel Report reveals a surge in AI-driven travel booking – from planning to payments – while payments flexibility and fraud prevention emerge as key industry priorities.
Airbnb is considering a unique loyalty program that could offer travelers points, exclusive services, and experiences, signaling a major step beyond accommodation.