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Southwest Airlines is set to expand its network with a new route to Anchorage, Alaska, beginning in 2026, connecting the “Great Land” to more U.S. travelers.
Southwest Airlines will provide free in-flight Wi-Fi to all Rapid Rewards members starting October 24, 2025, through a partnership with T-Mobile, making it the largest U.S. airline to offer complimentary Wi-Fi fleetwide.
Southwest is replacing its long-standing ‘customer-of-size’ policy: starting January 27, 2026, plus-size passengers must pre-purchase an extra seat, with refunds possible only under strict conditions.
Southwest Airlines unveils ‘Getaways by Southwest’ – a new vacation package service combining flights, hotels, and car rental into seamless, branded travel deals, offering value and convenience directly through Southwest.
Southwest Airlines has partnered with Priceline to offer travelers more booking options, allowing customers to book Southwest flights directly on Priceline’s platform while still earning Rapid Rewards points.
Southwest Airlines appoints Doug Brooks as its new independent chairman, signaling strategic changes for the carrier during a period of board reshuffling and operational challenges.
Southwest Airlines has officially retired its iconic “bags fly free” policy, introducing checked baggage fees starting May 28, 2025. The move aligns the carrier with industry standards and is projected to boost profits by over $400 million.