Japanese hospitality firm Seibu Prince Hotels is nearing a deal to buy Ace Hotel brand for about US$85 million, combining Ace’s boutique appeal with Seibu’s infrastructure and growth strategy.
Marriott has opened its first dual-branded AC Hotel and Element by Westin in Las Vegas’s Symphony Park, a non-gaming property offering design-forward stays, extensive event space, and cultural access.
Alabama’s first Reverb by Hard Rock hotel is coming to Florence in early 2028, offering a music‑themed lifestyle experience and spotlighting the region’s iconic Muscle Shoals recording heritage.