South Korea has announced it will reinstate visa-free entry for Chinese group tourists beginning in late September 2025. The move is seen as part of Seoul’s broader push to revitalize inbound tourism and mend economic ties with Beijing. Group travelers from China will be allowed to enter the country without a visa when arriving via specific entry points such as cruise ships or chartered flights.
The policy had been suspended during the COVID-19 pandemic, effectively halting the once-thriving Chinese group travel segment. Now, with international travel rebounding, South Korea is strategically opening its borders to one of its most important tourism markets. Officials hope the measure will attract more than just tourists – also signaling improved diplomatic and cultural relations.
A Strategic Economic Move
The tourism sector in South Korea has long relied on Chinese visitors, who made up a significant share of pre-pandemic arrivals. The return of group travel is expected to bring a meaningful uptick in economic activity, particularly in retail, hospitality, and entertainment. Tour operators and local businesses are preparing for the surge, hoping for a repeat of the strong numbers seen before 2020.
The government has emphasized that this is not just about boosting arrival numbers but about creating a better travel experience overall. By facilitating smoother entry processes and targeting high-value group tourism, South Korea aims to balance quantity with quality. This visa-free program may also evolve over time, depending on traveler demand and bilateral relations.
Tourism Revival and Regional Competition
This policy shift comes amid growing competition across Asia to lure Chinese tourists. Countries like Japan, Thailand, and Malaysia have all rolled out aggressive tourism campaigns aimed at Chinese travelers. South Korea’s visa-free reintroduction aligns with this trend, showing its intent to remain competitive and relevant in the region’s tourism landscape.
Beyond economics, the move reflects soft diplomacy and the desire to deepen people-to-people exchanges. With easier access and curated group itineraries, Chinese visitors will have more opportunities to explore South Korea’s diverse offerings – from K-culture hotspots in Seoul to historic cities like Gyeongju and coastal escapes in Busan. As the fall travel season approaches, all eyes will be on how quickly group bookings rebound.