Qatar Airways closed out the Qatar Grand Prix weekend with one of its most spectacular showcases yet, blending aviation, sport, and entertainment in a way that captivated fans around the world.
As the Title Partner of Formula 1, the airline used the high-energy race atmosphere to unveil a new F1-themed aircraft livery designed by music producer and artist Swizz Beatz. The reveal added another layer of excitement to a weekend already buzzing with global attention.
Before Saturday’s Sprint race, thousands of spectators witnessed the airline’s celebratory flypast over the Lusail International Circuit. Media and invited guests experienced the moment from inside the Boeing 777 itself, which was equipped with Starlink high-speed gate-to-gate Wi-Fi.
The connectivity allowed live broadcasts and real-time social coverage as the aircraft soared above the track, making the flypast the most-tracked flight for an entire day on Flightradar24.
A Star-Studded Launch and Global Rollout
The dramatic unveiling event took place at the Qatar Airways Hangar and featured a theatrical entrance from Kevin Hart, who appeared in full F1-driver style, performing simulated celebratory “doughnuts.”
The guest list featured some of the airline’s top global partners and ambassadors, including David Beckham, Jessica Alba, Rio Ferdinand, Rosie Huntington-Whiteley, Swizz Beatz, and Novak Djokovic. Their presence underscored the airline’s growing connection to global sports and entertainment.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, emphasized the significance of the moment, noting that the new F1 livery blends innovation, creativity, and passion.
He highlighted the overwhelming global response and predicted that the design will become one of the most recognizable aircraft liveries ever introduced in commercial aviation. For Qatar Airways, the livery represents not just a branding moment but an expansion of its engagement with global audiences across sport and culture.
This winter, the aircraft bearing the new livery – registered as A7-BEG – will operate flights to major destinations including London, Melbourne, New York, and Tokyo. Its international rotation ensures that aviation fans, F1 followers, and travelers around the world will spot the striking design across key global hubs.
For Qatar Airways, voted World’s Best Airline by Skytrax for the ninth time in 2025, this marks another milestone in a year defined by major activations and premium travel experiences tied to its Formula 1 partnership.