Ads Are Coming to ChatGPT, and Travel Brands Are Paying Attention
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
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OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
Hospitality technology platform Mews has secured $300 million in fresh funding, positioning itself as a global leader in AI-driven hotel operations and digital guest experiences.
Google’s new Universal Commerce Protocol is built to help AI agents complete purchases inside conversations – a model that could translate naturally to complex travel bookings.
Sabre used CES 2026 to demonstrate how agentic AI could fundamentally change travel booking, shifting responsibility from travelers to intelligent systems embedded across the industry.
OpenAI has opened ChatGPT to third-party app submissions, allowing travel brands to build chat-native tools and compete directly inside AI-driven conversations.
Otto The Agent, a new AI-powered travel assistant, promises an effortless, concierge-style experience for business travelers by automating planning, booking and real-time problem solving.
Google is rolling out powerful new AI tools – from global Flight Deals to Canvas trip planning and agentic booking – designed to simplify everything from itinerary building to reservations.
The corporate travel giant TravelPerk has rebranded as Perk, expanding beyond travel management to eliminate time-wasting ‘shadow work’ through AI-driven automation.
Alphabet’s record quarter puts AI at the center of Google Search, ads, and Cloud, with clear implications for how travelers will plan, book, and move – both online and on the ground.
Booking Holdings delivered robust third-quarter results and highlighted its integration of artificial intelligence as a core ingredient of future growth.