Travel Brands Made Their Mark During Super Bowl LX Advertising Blitz
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
JetBlue will conclude its long-running loyalty partnership with JSX in February, reshaping how frequent flyers earn points on premium short-haul charter flights.
United Airlines is reshaping the onboard dining experience for economy passengers by expanding advance meal purchases, signaling a broader shift in how airlines manage food, sustainability, and passenger choice.
Spirit and Frontier are reportedly back in merger discussions, reviving a deal that once fell apart after Spirit chose JetBlue. The timing reflects growing financial strain across the U.S. ultra-low-cost sector.
Virgin Voyages has launched a new status match program, offering instant elite recognition to travelers with top-tier status across more than 35 airline, hotel and cruise loyalty programs.
The Trump administration has unveiled an ambitious plan to overhaul Washington Dulles International Airport, seeking proposals for entirely new terminals and concourses to transform it into a world-class gateway for the capital.
Passengers have filed lawsuits against United and Delta after paying extra for “window seats” that turned out to have no actual windows, raising serious questions about airline transparency and seat-selection fees.
United Airlines has unveiled the MileagePlus Debit Rewards Card, allowing customers to earn miles not just for spending on travel but also for saving in a linked account, opening a new chapter in airline loyalty.
Delta Air Lines will restart its Tel Aviv routes from Atlanta and Boston next year, joining other U.S. carriers as service to Israel gradually returns.
JetBlue and United Airlines launch their Blue Sky partnership, allowing loyalty members to earn and redeem miles across both networks, with more benefits coming in 2026.
United Airlines has announced new summer 2026 routes connecting U.S. cities with destinations in Croatia, Scotland, Italy, and Spain, expanding its transatlantic network for leisure travelers.
United Airlines plans to resume direct service between Tel Aviv and both Washington D.C. and Chicago beginning summer 2026, expanding its Middle East network beyond New York.
JetBlue and United Airlines have received approval from the U.S. Department of Transportation to launch their ‘Blue Sky’ partnership, promising expanded routes, enhanced loyalty benefits, and stronger competition with major airline alliances.
United Airlines has experienced intermittent Wi-Fi outages on flights using Starlink internet, highlighting technical challenges during the early rollout phase of this in-flight connectivity upgrade.
JetBlue and United Airlines have launched “Blue Sky,” a first-of-its-kind loyalty partnership that lets passengers earn and redeem rewards across both carriers — without merging operations.