IHG Targets China’s Gen Z Travelers With Esports Perks and Student Hotel Discounts
IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
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IHG is expanding youth-focused travel initiatives in Greater China with esports rewards, student discounts and curated city itineraries.
Geneva is positioning itself as a summer coolcation escape, combining lake swimming, vineyard e-bike routes and easy access to Alpine scenery.
China has launched its first cruise-to-nowhere voyage from Shanghai, turning Adora Magic City into the destination for a short high-seas escape.
Literary travel is gaining momentum as readers plan trips around novels, authors, hotel libraries, book clubs, reading retreats and festivals.
Travel in 2026 is being shaped by rising costs, climate concerns, major events and a stronger desire for flexible, meaningful trips.
A viral campaign to buy and revive Spirit Airlines has exploded online, turning a TikTok pitch into a broader expression of public anger over rising fares and the loss of cheap flying.
The Ivory has opened in Los Angeles’ Koreatown, bringing a new 48-room boutique hotel concept that blends residential comfort, cultural programming, and a quietly elevated design approach.
Emirates is exploring private en-suite bathrooms inside first-class suites, pushing premium air travel further into ultra-luxury territory as airlines compete to redefine the top end of the cabin.
Vrbo has unveiled its 2026 Vacation Rentals of the Year, highlighting standout homes across the U.S. and international leisure destinations.
G Adventures is expanding its National Geographic Signature collection with 17 new itineraries, growing the higher-end small-group line to 49 trips as demand rises for more immersive, expert-led travel.
Expedia Group’s new AI Trust Gap report suggests that travelers are increasingly open to using AI for discovery and planning, but remain cautious when money, booking control, and post-trip support are involved. The findings highlight a growing split between where travel inspiration happens and where transactions still feel safe.
New report finds nearly 70% of travelers prefer booking with trusted travel brands over AI chatbots and agents.
BTS’s comeback tour is already reshaping hotel demand across multiple continents, with some cities seeing extraordinary jumps in forward bookings. The pattern shows how large-scale music travel is increasingly influencing accommodation markets well beyond the biggest global capitals.
Alaska Airlines is returning as the official airline of Coachella and Stagecoach, using the festivals to turn air travel into part of the entertainment experience. The move reflects how airlines increasingly market not just routes and seats, but cultural relevance and destination access.
Food & Wine’s 2026 Global Tastemakers ranking highlights 10 cities where cuisine shapes the travel experience as strongly as landmarks or hotels. From Hong Kong and Tokyo to Paris and Istanbul, these are the cities setting the pace for food-led travel this year.