Travel Brands Made Their Mark During Super Bowl LX Advertising Blitz
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Southwest Airlines expects profits to at least quadruple in 2026 as a sweeping overhaul of its business model begins to deliver higher revenues and stronger investor confidence.
Southwest Airlines has officially ended open seating, rolling out assigned seats, premium cabin options, and a redesigned boarding process across its network.
Southwest Airlines is expanding its Hawaii network with new nonstop flights between Hilo and Las Vegas, strengthening connections between the Big Island and the U.S. mainland starting in August 2026.
A new global analysis reveals which airlines kept passengers waiting the longest in 2025, with delays adding up to years of lost time worldwide.
Southwest Airlines is expanding its international connectivity with a new interline agreement with Turkish Airlines, marking its largest global partnership to date and a major strategic shift for the U.S. carrier.
Southwest Airlines and Condor have finalized an interline partnership, beginning with Seattle connections in January and expanding across major U.S. gateways in the spring.
Southwest will launch new flights to Honolulu from Ontario and Burbank, alongside expanded West Coast routes starting in summer 2026.
Southwest Airlines is rolling out TSA PreCheck Touchless ID to more major airports, giving eligible travelers a faster, passport-verified identity check at security.
Southwest Airlines has launched an interline partnership with Philippine Airlines, expanding its transpacific connectivity through major U.S. gateways.
Southwest Airlines is facing criticism for reintroducing tree nuts to its in-flight service, with allergy advocates warning of serious health risks as pistachios join the menu in 2026.
Southwest Airlines has partnered with Germany’s Hahnair to expand ticket sales worldwide, allowing travel advisors in 190 markets to book U.S. flights through global distribution systems.
Southwest Airlines has introduced its first Boeing 737-8 with a completely redesigned cabin, featuring new seats, larger bins, and in-seat power.
Southwest Airlines is set to expand its network with a new route to Anchorage, Alaska, beginning in 2026, connecting the “Great Land” to more U.S. travelers.
Southwest Airlines will provide free in-flight Wi-Fi to all Rapid Rewards members starting October 24, 2025, through a partnership with T-Mobile, making it the largest U.S. airline to offer complimentary Wi-Fi fleetwide.