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Silversea is broadening its Venetian Society program with more ways to earn loyalty credit and new reward thresholds. The changes widen benefits for land stays, solo travelers, and higher-tier members.
Royal Caribbean Group is extending its loyalty strategy beyond the ship with new credit cards that work across Royal Caribbean, Celebrity Cruises, and Silversea. The move reflects a broader push to make guests think about the company’s brands as one connected vacation system rather than separate cruise lines.
Royal Caribbean Group closed 2025 with some of the strongest booking weeks in its history, signaling continued demand growth across its cruise brands into 2026.
Royal Caribbean Group has confirmed the launch date for Points Choice, a new flexible loyalty program allowing cruisers to allocate earned points across its three cruise brands.
Silversea Cruises has postponed the debut of its new hotel in Puerto Williams, Chile, shifting the opening to October 2026 to ensure it meets brand standards.