Travel Brands Made Their Mark During Super Bowl LX Advertising Blitz
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Expedia Group has appointed Google’s Xavier Amatriain as its first Chief AI Officer, marking a major shift in the company’s long-term technology strategy. The move signals a deeper push into AI-driven travel experiences.
Travellers worldwide are opting for meaningful, place-rooted journeys with growing interest in rural stays, heritage hotels, multi-stop trips and emerging destinations for 2026.
Expedia Group has unveiled ‘Comet,’ a new AI-powered travel assistant developed in partnership with Perplexity, designed to help travelers plan trips faster and more intuitively.
ChatGPT now allows users to connect directly with Booking.com and Expedia inside the app, making travel planning faster, easier, and more interactive.
Booking, Expedia, and Airbnb are accelerating innovation in the US travel sector, as forecasts predict the online travel market will nearly triple by 2033, driven by mobile booking, personalization, and creative business models.