Ads Are Coming to ChatGPT, and Travel Brands Are Paying Attention
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
OpenAI has begun testing ads inside ChatGPT, opening a new channel for travel brands to reach consumers during trip planning conversations.
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.
Accor becomes one of the first global hotel groups to integrate its booking and loyalty ecosystem directly into ChatGPT, reshaping how travelers discover and book hotels.
As AI becomes more autonomous across the travel industry, Sabre is outlining a new framework that puts trust, security, and governance at the center of innovation.
Uganda-based travel tech company Tripesa has launched Roamio, an AI-powered travel marketplace designed to connect travelers directly with vetted local operators across Africa.
Hospitality technology platform Mews has secured $300 million in fresh funding, positioning itself as a global leader in AI-driven hotel operations and digital guest experiences.
As OpenAI begins testing ads inside ChatGPT, travel brands may gain access to a powerful new channel where trip planning, discovery, and commercial intent converge in real time.
Airbnb’s leadership change underscores how artificial intelligence is moving from experimentation to infrastructure in travel platforms, shaping how trips are planned, booked, and experienced.
Google’s new Universal Commerce Protocol is built to help AI agents complete purchases inside conversations – a model that could translate naturally to complex travel bookings.
Sabre used CES 2026 to demonstrate how agentic AI could fundamentally change travel booking, shifting responsibility from travelers to intelligent systems embedded across the industry.
OpenAI has opened ChatGPT to third-party app submissions, allowing travel brands to build chat-native tools and compete directly inside AI-driven conversations.
Uber is recruiting travel agents to train external AI models, signaling a deeper push into the travel ecosystem alongside major data and advertising expansions.
Expedia Group has appointed Google’s Xavier Amatriain as its first Chief AI Officer, marking a major shift in the company’s long-term technology strategy. The move signals a deeper push into AI-driven travel experiences.
Revolut’s acquisition of Swifty, an AI travel agent incubated at Lufthansa Innovation Hub, marks a strategic step toward integrating smart travel automation into its expanding lifestyle and loyalty offerings.
Expedia Group has unveiled ‘Comet,’ a new AI-powered travel assistant developed in partnership with Perplexity, designed to help travelers plan trips faster and more intuitively.