B2B booking platform RateHawk is preparing for a significant expansion in the United States in 2026, signaling growing competition in the technology-driven travel advisor space.
The platform, which allows travel professionals to book accommodations, flights, rail tickets, transfers, and rental cars in one system, has already gained notable traction in the U.S. market over the past year. Company data shows that momentum is accelerating, with U.S. net transaction value in the third quarter rising sharply compared with the same period last year and the number of American users continuing to climb.
RateHawk’s appeal lies in its focus on efficiency and revenue flexibility for travel advisors. The platform allows advisors to customize commissions by incorporating their own service fees while presenting clients with a single, final price.
This structure is designed to simplify pricing conversations with travelers while giving advisors greater control over their margins. As advisors increasingly look for ways to streamline workflows and protect profitability, platforms that combine transparency with flexibility are gaining attention.
The company reports that its U.S. user base has grown to more than 15,000 travel professionals, representing a substantial increase year over year. This growth comes alongside a broader global footprint, with more than 110,000 users worldwide. RateHawk has traditionally been especially strong in Europe, the Middle East, and Latin America, but recent performance suggests the U.S. is becoming a key strategic market rather than a secondary expansion territory.
To support its ambitions, RateHawk has been steadily investing in its North American operations. Over the past three years, the company has expanded its regional team, which now includes around 25 staff members focused on sales, partnerships, and market development. This on-the-ground presence is expected to play a critical role as the platform ramps up outreach to U.S.-based agencies and independent advisors in 2026.
From a product perspective, RateHawk emphasizes breadth and convenience. The platform offers access to approximately 2.9 million accommodation options worldwide, ranging from traditional hotels to alternative lodging such as cottages, ryokans, and glamping properties.
In addition, it provides flight options from hundreds of airlines, along with car rentals and ground transfers across more than 160 countries. Advisors can manage bookings through both desktop and mobile applications, allowing them to work remotely and respond quickly to client needs.
RateHawk is part of Emerging Travel Group, which also operates other travel brands, giving it access to a broader ecosystem of travel inventory and technology resources. This backing has helped the platform scale rapidly while continuing to add features aimed at professional users rather than consumers.
As competition among B2B booking platforms intensifies, RateHawk’s planned U.S. push reflects a wider trend toward consolidation, automation, and data-driven decision-making in the travel advisor sector.
With strong growth metrics already in place and a clear focus on advisor-centric tools, the company appears positioned to make the U.S. market a central pillar of its global strategy in the coming years.