Super Bowl LX once again proved to be a powerful marketing stage, with major travel brands using the game to spotlight innovation, transformation, and emotional storytelling.
Universal Orlando Resort launches a new brand campaign debuting during Super Bowl LX, positioning the destination as a transformative, weeklong vacation experience rather than a traditional theme park visit.
American Airlines will launch nonstop summer flights between Philadelphia and Porto in 2027, expanding its Portugal network and showcasing the long-range capabilities of the Airbus A321XLR with Flagship Suites.
Royal Caribbean has been named an official host city supporter for the World Cup in Miami, expanding its presence in global sports and fan-driven travel experiences.
Airbnb unveils a free, immersive “Wuthering Heights” stay in West Yorkshire, timed for Valentine’s Day and inspired by Emerald Fennell’s highly anticipated film adaptation.
Lopesan Hotel Group is set to significantly expand its presence in Punta Cana with three new all-inclusive resorts opening in spring 2026, adding more than 1,000 rooms and multiple guest-focused concepts to the Bávaro area.
Indigenous-owned Alaskan Dream Cruises has ended operations, closing a distinctive small-ship cruise brand known for intimate voyages and Alaska Native storytelling.
Steppes Travel has launched an 11-day Innovation Tourism journey through China, offering behind-the-scenes access to the country’s leading technology hubs and design centers.
Japan’s battle with overtourism has reached a new turning point as Fujiyoshida cancels its famous Mount Fuji cherry blossom festival amid mounting pressure from record visitor numbers.
The European Union is allowing Schengen countries to apply flexibility in the rollout of the Entry-Exit System, aiming to reduce border congestion during the busy summer travel season.
ASTA has formed a new partnership with the International Association of Destination Wedding Professionals to strengthen advisor education and support growth in romance travel.
EF Ultimate Break has introduced a new College Break collection aimed at travelers aged 18 to 24, offering affordable, immersive group trips designed specifically for Gen Z students.
La Compagnie is rolling out a Valentine’s Day sale with business class-only fares from New York to Paris, Milan, and Nice, starting at $2,500 round-trip.
Lufthansa is rolling out a major business class cabin upgrade on its Airbus A380 aircraft, with new seats entering service from April.
World Nutella Day 2026 turns airports and journeys into storytelling spaces, blending travel retail exclusives with global rituals and shared food culture.