Marriott Accelerates Hotel Expansion Across Caribbean and Latin America

Marriott International recorded a major year of growth across the Caribbean and Latin America, signing 94 deals and expanding its regional hotel pipeline significantly.

By Yuliya Karotkaya Published:
Marriott Accelerates Hotel Expansion Across Caribbean and Latin America
Marriott continues expanding its hotel portfolio across Caribbean and Latin American destinations, reflecting rising global demand for resort and urban hospitality. Photo:

Marriott International reported a record year of expansion across the Caribbean and Latin America in 2025, strengthening its presence in one of the world’s fastest-growing tourism regions.

The company signed 94 development deals during the year, adding more than 10,000 rooms to its pipeline and increasing both signed transactions and room commitments compared with the previous year. The expansion reflects strong investor interest and rising travel demand across destinations throughout the Caribbean basin and Latin America.

The company also opened 39 new properties during the year, bringing its regional portfolio to 555 hotels and more than 95,000 rooms across 37 countries and territories. The growth spans a wide range of hotel segments, from luxury resorts and all-inclusive properties to midscale business hotels, demonstrating Marriott’s strategy of building a diversified presence across different traveler categories and markets.

Record Pipeline Growth Across The Region

A significant portion of Marriott’s development momentum in 2025 came from conversions – existing hotels being renovated and rebranded under Marriott brands. Nearly 30 properties were signed under conversion agreements, accounting for roughly 3,000 rooms. By the end of the year, the company’s development pipeline included 45 conversion projects totaling more than 6,000 rooms.

Conversions have become an increasingly attractive option for property owners seeking faster entry into global hotel networks. Rather than building entirely new hotels, owners can upgrade existing properties and integrate them into Marriott’s distribution, loyalty programs, and global marketing platform. For Marriott, the model allows the company to expand its footprint more rapidly while strengthening brand presence in established tourism markets.

The surge in development deals highlights the region’s growing importance within Marriott’s global portfolio. With tourism recovering strongly after pandemic disruptions, destinations across the Caribbean and Latin America are attracting renewed investment from international hospitality groups and real estate developers.

Luxury Resorts And All-Inclusive Growth

Luxury properties remain a central pillar of Marriott’s regional strategy. By the end of 2025, the company operated 71 luxury hotels across the Caribbean and Latin America, with an additional 38 properties under development representing more than 18,000 rooms.

Among the most notable openings were two new Ritz-Carlton Reserve properties in Costa Rica and Mexico, designed as secluded high-end resorts in remote natural environments. These projects reflect the continued growth of experiential luxury travel, where travelers increasingly seek exclusive destinations offering privacy, nature, and distinctive local experiences.

Marriott is also expanding its luxury all-inclusive portfolio, a segment that has gained momentum in Caribbean resort markets. New openings include a luxury collection resort in Riviera Maya and the first all-inclusive property under the W Hotels brand in Punta Cana. Another project, the JW Marriott Costa Elena Resort in Costa Rica, is scheduled to open in 2026 and will mark the brand’s first all-inclusive resort in the region.

Midscale Brands And Brazil Drive Expansion

Beyond luxury resorts, Marriott is investing heavily in the midscale segment, particularly through the City Express by Marriott brand. The company signed 28 new City Express deals in 2025, representing more than 3,000 rooms and expanding the brand into several new markets including Argentina, Brazil, the Dominican Republic, and Puerto Rico.

Brazil has emerged as a particularly important market for Marriott’s regional expansion. The company currently operates hotels across nine different brands in the country and maintains a growing development pipeline with more than 20 additional properties planned.

Recent openings include a Westin hotel in São Paulo, while upcoming projects include a Tribute Portfolio property in the Amazon region and a new all-inclusive resort in João Pessoa. Together, these projects illustrate Marriott’s broader strategy of expanding across multiple price segments and travel categories, from business travel and city hotels to luxury resorts and leisure destinations.

Hotels & Resorts, News
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