Iberostar Hotels & Resorts has expanded its footprint in Mexico with the opening of the Iberostar Selection Riviera Cancun, a five-star all-inclusive resort located near Puerto Morelos in the heart of the Riviera Maya. This latest addition marks the company’s 12th property in the country, bringing Iberostar’s total number of rooms in Mexico to over 4,400.
A New Benchmark for Caribbean Luxury
The Iberostar Selection Riviera Cancun offers 444 spacious suites, each featuring a private jacuzzi and elegant modern design. Guests can choose from several accommodation types, including family rooms, oceanfront suites, and swim-up suites with direct access to semi-private pools. Designed for both couples and families, the resort blends comfort and sophistication with the natural beauty of its beachfront location just 20 minutes from Cancun International Airport.
The culinary experience at the new property celebrates both local and international flavors. In addition to an international buffet and a wood-fired pizzeria, the resort features four specialty restaurants – L’Oliveto for Italian cuisine, Nopal for modern Mexican dishes, a Caribbean restaurant highlighting seafood and local recipes, and Martinete, which focuses on Spanish specialties. Guests can also enjoy six bars, including three swim-up options, and the signature Star Café.
CEO Phil Mc Aveety said the new opening underscores Iberostar’s commitment to excellence and innovation in hospitality. “This project reflects our mission to create unique guest experiences while reinforcing our dedication to responsible tourism and local development,” he stated. The resort is also positioned as a gateway to some of the Riviera Maya’s most stunning attractions, including the Great Mayan Reef and the Route of the Cenotes, offering travelers an ideal mix of relaxation and adventure.
Responsible Tourism and Local Impact
With the opening of Iberostar Selection Riviera Cancun, the company continues to promote its Wave of Change initiative – a sustainability program centered on reducing waste, improving coastal health, and fostering responsible consumption. The resort operates without single-use plastics, provides purified water stations, and serves responsibly sourced seafood. A dedicated 3R Team (Reduce, Reuse, Recycle) oversees waste management with the goal of achieving zero waste to landfill.
The new resort also contributes significantly to the local economy. Iberostar estimates that the property will create approximately 650 new jobs, adding to its existing team of more than 5,800 professionals in Mexico. The company also launched an intensive training program for all new staff members before opening, focusing on Iberostar’s values, guest service standards, and sustainability practices.
This opening highlights Iberostar’s strategic approach to sustainable expansion and its long-standing relationship with Mexico as a core destination. Combining Caribbean elegance, culinary diversity, and eco-conscious design, Iberostar Selection Riviera Cancun embodies the brand’s philosophy of “caring for people and the environment.”
As travelers increasingly seek meaningful, sustainable experiences, this new property represents a perfect blend of luxury, responsibility, and authentic Mexican hospitality – setting a new standard for all-inclusive resorts in the region.