Hard Rock Hotel & Casino Atlantic City has begun a $50 million renovation project set to reshape key areas of the resort throughout 2026. The investment focuses primarily on the property’s North Tower, where more than 700 standard guestrooms, over 60 suites, and eight penthouses will undergo refurbishment. Walkways and corridors will also receive upgrades, reflecting a broader effort to refresh the guest experience across the property.
The renovation continues a pattern of steady reinvestment since the former Trump Taj Mahal reopened under the Hard Rock brand in 2018. Company officials say nearly $700 million has been invested in the resort over the past several years. That spending has included major room upgrades, new entertainment features, and enhancements to gaming and beachfront amenities. The latest round of improvements signals that the company sees Atlantic City as a long-term growth market rather than a short-term opportunity.
In addition to guestroom renovations, the resort is introducing new dining concepts aimed at broadening its culinary appeal. An Indian restaurant with boardwalk views and a casual fried chicken concept from Philadelphia are among the additions expected to open this year. The expansion of dining options reflects a broader industry trend, where resorts increasingly compete on food and lifestyle experiences alongside gaming and lodging.
Infrastructure and operational upgrades are also part of the capital plan. New carpeting will be installed in casino and corridor spaces, and exterior work is planned for other parts of the property. The resort is adding electric vehicle charging stations at its on-site fuel and service facility, signaling attention to evolving guest needs. These incremental changes, while less visible than suite renovations, contribute to overall competitiveness in a crowded regional market.
The renovation follows a similar $50 million investment announced in 2023, which included penthouse upgrades, the debut of a new high-limit slot area, and additional amenities designed to enhance premium guest experiences. Entertainment remains a core pillar of the resort’s strategy, with a lineup of major touring acts scheduled throughout 2026 across its venues. By pairing physical upgrades with headline performances, Hard Rock aims to reinforce its identity as both a gaming destination and a full-scale entertainment resort.
For Atlantic City, continued reinvestment by a major operator provides stability in a market that has seen cycles of expansion and contraction. For Hard Rock, the renovation underscores a consistent strategy: modernize, diversify offerings, and maintain momentum through capital spending rather than relying solely on legacy appeal.